Senior Marketing Manager, Clinical Laboratory Assays

The Opportunity

QuidelOrtho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testing, clinical chemistry and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and when they are needed most – home to hospital, lab to clinic.

Our culture puts our team members first and prioritizes actions that support happiness, inspiration and engagement. We strive to build meaningful connections with each other as we believe that employee happiness and business success are linked. Join us in our mission to transform the power of diagnostics into a healthier future for all.

The Opportunity

As QuidelOrtho continues to grow, we are seeking a Senior Marketing Manager, Clinical Laboratory Assay. The Senior Marketing Manager, Clinical Laboratory Assay is a leader for the North America (NA) region, who coordinates the direction and execution of marketing initiatives for VITROS® reagents and associated consumables across the US and Canada. This role is a product champion and leads the development and execution of strategic and tactical action plans that align with organizational objectives to deliver business results at or above expectations. The Senior Manager will cultivate compelling portfolio positioning and messaging relevant to NA customers’ needs and wants, and drive distinct competitive advantage for selling assay solutions to new customers and for expanding assay utilization within the existing NA customer base.

The Senior Manager will collaborate across the organization to execute New Product Introductions (NPI) that encompass pre-launch, launch and post-launch plans. The Senior Manager will actively participate in all business planning efforts (e.g. marketing plan, AOP, demand planning and forecasting, monthly/quarterly operating reviews, as well as ad hoc projects etc.) including market research, analysis, providing insights, presentation creation and delivery. This role will require considerable time interacting with customers, sales teams, and support organizations to capture key insights that will drive planning and actions. The Senior Manager ensures excellent collaboration across marketing, sales, sales enablement, commercial enablement, training, finance, and operations.  This is a remote based position supporting and located in the United States or Canada and reports to the Director, Marketing - Clinical Laboratory.

The Responsibilities

• Develop and execute a NA clinical laboratory chemistry and immunoassay assay marketing plan(s) for assays to support the achievement of the NA AOP and product placement targets (total, % competitive).

• Establish and track/trend key performance indicators to measure program effectiveness.

• Develop customer-facing and internal positioning, messaging, and collateral to promote adoption and expanded utilization of VITROS assays.

• Maintain and expand a deep understanding of the NA IVD diagnostics market and establish productive relationships with key customers and customer groups.

• Lead cross-functional teams to create and execute integrated marketing campaigns that enhance brand awareness and drive customer engagement.

• Define and track Salesforce.com targets to ensure alignment with overall sales goals.

• Ensure effective product positioning and messaging content are established and kept up to date while knowledge/capability levels are reached with the appropriate commercial sales personnel.

• Lead the development and execution of strategic marketing initiatives that are critical to the company's success, ensuring timely and effective implementation.

• In partnership with all key internal and external stakeholders lead / support NA chemistry and immunoassay downstream product management execution.

• Drive Launch Excellence for assay product launches from business case through pre-launch planning to execution and attainment of objectives.

• Closely work with sales training team to ensure knowledge/capability levels are reached with the appropriate commercial sales personnel.

• Prepare and present business updates for monthly/quarterly operating reviews.

• Prepare and present compelling content to customers in selling scenarios.

• Drive engagement and market knowledge through field travel, internal relationships, customer visits, trade shows, and sales team meetings.

• Organize, plan and deliver exceptional experiences for annual sales meetings and key trade shows (e.g. ADLM).

• Integrate Voice of Customer (VoC) and market data to ensure both on-market and future products and solutions have a strong value proposition for both the customer and the company.

• Perform other work-related duties as assigned.

The Individual

Required:

• Education: Bachelor’s Degree ideally in Business, Marketing or Healthcare Management.

• Experience: 10+ years of IVD diagnostic, core laboratory experience in a commercial organization with minimum 3 years in sales or marketing.         

• Proven experience developing marketing plans and launching IVD diagnostic, core laboratory instrument and/or assay platforms.

• Proven experience in working with cross functional teams with the ability to manage teams remotely, to influence and take initiative.

• Strong collaboration, communication, presentation and platform skills, analytic acumen and organizational abilities.

• Strong oral and written communication skills.

• The ability to work in a rapidly changing environment and to deadlines

• Travel: Must be willing to travel up to 20% overnight

• This position is not currently eligible for visa sponsorship. 

Preferred:

• MBA is preferred

• 5+ years in sales or marketing. 

• Management and sales experience

The Key Working Relationships

• Internal Partners: Interacts with all levels of employees. Partnership with Sales, Global Marketing, Learning and Development, Service, Technical, Customer Operations, Finance, Human Resources, Sales Enablement, and Commercial Excellence.

• ​External Partners: Collaborate and build relationships with external partners aligned to strategic initiative success.

The Work Environment

Typical remote office environment. Must have the discipline, organization skills and self-motivation to work autonomously in a home office environment.

The Physical Demands

Must be physically able to travel up to 20%. No strenuous physical activity, though occasional light lifting of files and related materials (up to 10 lbs.) is required. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.  While performing the duties of this job, regularly required to use hands to finger, handle, or feel and talk or hear.  Frequently required to stand, walk, and sit.  Occasionally required to reach, climb or balance.  On a typical day, 80% of time is spent at the desk, on the phone, or working at the computer; 20% in meetings or interacting with team members. 

Salary Transparency

The salary range for this position takes into account a wide range of factors including education, experience, knowledge, skills, geography, and abilities of the candidate, in addition to internal equity and alignment with market data. At QuidelOrtho, it is not typical for an individual to be hired at or near the top range for their role and compensation decisions are dependent on that facts and circumstances of each case. The salary range for this position is $140,000 to $165,000 and is bonus eligible. QuidelOrtho offers a comprehensive benefits package including medical, dental, vision, life, and disability insurance, along with a 401(k) plan, employee assistance program, Employee Stock Purchase Plan, paid time off (including sick time) and paid Holidays. All benefits are non-contractual, and QuidelOrtho may amend, terminate, or enhance the benefits provided, as it deems appropriate.

Equal Opportunity

QuidelOrtho believes in Equal Opportunity for all and is committed to ensuring all individuals, including individuals with disabilities, have an opportunity to apply for those positions that they are interested in and qualify for without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. QuidelOrtho is also committed to providing reasonable accommodations to qualified individuals so that an individual can perform the duties. If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact us at recruiting@quidelortho.com.

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