Copy of Coordinator, Demand Generation
At Compass, our mission is to help everyone find their place in the world. Founded in 2012, we’re revolutionizing the real estate industry with our end-to-end platform that empowers residential real estate agents to deliver exceptional service to seller and buyer clients.
The Demand Generation Coordinator plays a critical operational role in managing the full funnel of inbound demand generation (DG) leads. The ideal candidate is detail-oriented, highly responsive, and comfortable using technology to scale communications and streamline manual tasks. This role serves as the connective tissue between demand generation and sales - owning the day-to-day execution of campaign follow-through and ensuring no high-value lead is left behind.
Please note: this role is 100% in-office.
Key Responsibilities
- Monitor and follow up on all inbound leads from Demand Gen campaigns (website, eGuides, webinars, paid ads, etc.)
- Manually verify agent GCI and market eligibility using Power BI (AIC)
- Tag and route leads within Salesforce, including Qualified, Nurture, or Disqualified statuses
- Build, QA, and deploy Groove sequences for post-campaign outreach
- Coordinate with Sales team to ensure timely handoff of hot leads
- Assist with AI tool implementation and content support (e.g., draft sales email templates, talk tracks, and conversational prompts for AI bots)
- Maintain funnel hygiene and follow-up visibility in Groove, HubSpot + Salesforce
- Identify gaps in handoff or CRM management and recommend improvements
Required Qualifications
- 1–3 years of experience in demand generation, marketing operations, or B2B sales support
- Salesforce, HubSpot, or Groove experience strongly preferred
- Excellent communication, organizational, and project management skills
- Highly responsive and comfortable in a fast-paced, cross-functional environment
- Savvy with AI tools (e.g., ChatGPT, Gemini, etc.) and capable of developing content prompts and sales messaging for automation
- Strong analytical instincts; able to monitor patterns in lead flow and performance
The pay range for this position is a base pay of $25 - $28 hourly; however, base pay offered may vary depending on job-related knowledge, skills, and experience. Bonuses and restricted stock units may be provided as part of the compensation package, in addition to a full range of benefits. Base pay is based on market location. Minimum wage for the position will always be met.
Perks that You Need to Know About:
Participation in our incentive programs (which may include eligible cash, equity, or commissions). Plus paid vacation, holidays, sick time, parental leave, and recharge leave; medical, tele-health, dental and vision benefits; 401(k) plan; flexible spending accounts (FSAs); commuter program; life and disability insurance; Maven (a support system for new parents); Carrot (fertility benefits); UrbanSitter (caregiver referral network); Employee Assistance Program; and pet insurance.
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