Social Media Manager
WE’RE HIRING:
Are you obsessed with creating scroll-stopping content? Do you live for likes, shares, and turning followers into raving fans? We are looking for a Social Media Content Creator to help us LEVEL UP our online presence and grow our fitness community.
- Develop engaging, on-brand content (videos, reels, stories, posts) across social media platforms
- Encourage and Increase 5-star reviews and social proof with creative strategies that get members to share their love for OTF (with in-studio & online prompts)
- Build engagement through comments, tags, DMs, and community spotlights
- Collaborate with influencers and micro-creators to spotlight our studio and expand our reach
- Run fun campaigns, contests, or challenges to keep the community active and talking
- Source and partner with local influencers to promote the studio in exchange for VIP access
- Capture, edit and showcase our workouts, team, and culture — spotlight members, coach highlights, milestones, testimonials and transformations
- Work closely with our marketing vendors and internal team to align content with studio promotions and campaigns
- Collaborate with our leadership team and external marketing vendors to ensure consistent brand voice and conversion tracking
- Use trends, analytics, and insights to optimize content performance and grow our followers
- Proven experience creating social content (bonus if it’s fitness or lifestyle-related)
- Strong understanding of social platforms and what performs well on each
- Know how to create reels, short-form videos, graphics, and clever captions
- Creative and energetic vibe with the ability to shoot/edit on the go
- Are confident reaching out to influencers and negotiating win-win partnerships
- Understand review generation tactics (in-studio signage, email/social CTAs, etc.)
- Passionate about wellness, fitness, and Orangetheory’s heart-pumping mission and motivating people through storytelling
- Are energetic, organized, deadline-driven and ready to hit the ground running
Flexible work from home options available.
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