VP, Social Media Analytics
Skills
- Proven expertise in social media analytics and data strategy.
- Deep knowledge of platforms like Sprinklr, Brandwatch, Talkwalker, GWI, and others.
- Experience with syndicated research tools such as GWI, MRI-Simmons, and YouGov.
- Strong ability to translate complex data into actionable business narratives.
- Excellent client-facing and communication skills.
- Entrepreneurial mindset with ownership and problem-solving capabilities.
- Ability to operate strategically and hands-on.
Responsibilities
- Architect and establish a social media analytics function from the ground up.
- Identify and integrate top social media analytics tools and platforms.
- Develop scalable reporting systems delivering actionable business insights.
- Design ongoing social media performance reports focusing on strategic implications.
- Create frameworks for benchmarking, KPI setting, and optimization across platforms.
- Collaborate with strategy, creative, and media teams to infuse insights into campaigns.
- Serve as a senior advisor to clients on social media performance and trends.
- Lead client meetings on measurement strategy and business impact.
- Champion data-driven culture by coaching internal teams on social data usage.
- Build and mentor a high-performing analytics team.
- Represent the agency as a thought leader in industry forums and panels.
Benefits
- Remote-first work culture with flexibility to work from various locations.
- Access to All-Access WeWork Pass for collaborative and flexible workspace.
- Strong, collaborative, and positive workplace culture.
- Opportunity to work with high-profile clients and award-winning agency.
Average salary estimate
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