Director Digital Marketing Analytics

The SHOW comes alive at MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB:

The Director of Digital Marketing Analytics leads the strategy and execution of data-driven insights across digital media, email, web, and app platforms. This role is responsible for analyzing performance trends, customer engagement, attribution modeling, campaign effectiveness, and A/B testing to optimize digital marketing efforts. Overseeing a team of analysts, the Director delivers actionable insights to improve media spend, customer interaction, and digital booking behaviors. Partnering closely with cross-functional teams across a portfolio of casino resorts and corporate stakeholders, this role plays a key part in advancing enterprise-wide digital marketing and customer analytics initiatives.

THE DAY-TO-DAY:

• Oversee analysis of digital marketing performance across media, email, web, and app channels, focusing on campaign effectiveness, engagement trends, and user behavior.

• Develop and execute a comprehensive analytics roadmap aligned with marketing strategy and business goals.

• Query, analyze, and interpret complex data sets to uncover actionable insights that drive marketing performance.

• Ensure data accuracy and integrity through regular validation, quality checks, and adherence to data governance best practices.

• Deliver strategic recommendations to optimize campaigns, improve customer experiences, and increase conversions.

• Lead A/B testing initiatives from design to analysis, validating strategies and enhancing campaign outcomes.

• Monitor attribution models, media effectiveness, and digital channel trends to inform investment and optimization strategies.

• Stay current on emerging digital tools and analytics technologies to improve data collection, analysis, and reporting.

• Manage and mentor a team of analysts, ensuring high-quality output, continuous learning, and collaboration.

• Analyze digital customer journeys to identify opportunities for engagement, retention, and conversion.

• Partner with marketing, product, and business teams to align data initiatives with organizational priorities.

• Present analytical findings, insights, and data-driven strategies to senior leadership and key stakeholders.

THE IDEAL CANDIDATE:

• The ideal candidate holds a bachelor’s degree in business management, Finance, Marketing, or a related field.

• They bring 4+ years of hands-on experience using analytics to drive business performance, with a strong background in digital marketing data and operational insights.

• Ideally, they have 7+ years of relevant experience within the hospitality, travel, or entertainment industry.

• They possess a proven ability to turn complex data into clear, actionable stories that inform enterprise decision-making.

• The candidate is skilled in SQL, Python, and Azure Databricks, with experience using digital analytics tools such as Adobe Analytics and Google Analytics.

• They demonstrate a deep understanding of marketing principles, performance strategy, and attribution modeling, with strong problem-solving skills.

• Excellent communication, presentation, and relationship-building skills are essential, as this individual regularly partners with cross-functional teams and senior stakeholders to drive business outcomes

THE PERKS & BENEFITS:

• Wellness incentive programs to help you stay healthy physically and mentally

• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more

• Free meals in our employee dining room

• Free parking on and off shift

• Health & Income Protection benefits (for eligible employees)

• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

VIEW JOB DESCRIPTION:

https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=12343

Are you ready to JOIN THE SHOW? Apply today!