VP, Integrated Marketing Communications - Shark Beauty
Skills
- Expertise in integrated marketing communications and global campaign management.
- Strong leadership and cross-functional influencing skills.
- Excellent creative brief writing and storytelling capabilities.
- Proven ability managing large budgets and multiple agencies.
- Highly collaborative with strong project management.
- Executive presence and passion for brand-building.
Responsibilities
- Define and evolve Shark Beauty’s global communications strategy and IMC operating model.
- Lead the development and deployment of global multi-channel campaigns from brief to execution.
- Collaborate with Creative, Media, Influencer, PR, and Brand teams to deliver cohesive, insight-led campaigns.
- Develop scalable and localized creative assets, ensuring global-local alignment.
- Build and lead a high-performing IMC team focused on agility and collaboration.
- Oversee global campaign calendar, milestones, budgets and partner management.
- Define KPIs, lead post-launch reviews, and optimize campaigns through a test-and-learn approach.
Education
- Bachelor's degree required; advanced degree preferred.
Benefits
- Competitive health insurance
- Retirement plans
- Paid time off
- Employee stock purchase options
- Wellness programs
- Product discounts
- High-impact learning and development programs
Average salary estimate
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