Digital Marketing Analyst
Description
This is a full-time, hybrid position based in Sunrise, FL
As a Digital Marketing Analyst, you’ll be a critical link between strategy and execution—turning digital campaign data into insights that drive smarter decisions, stronger results, and better member experiences.
This role is perfect for someone who loves blending marketing strategy with analytics, enjoys solving operational puzzles, and thrives in a fast-moving, team-oriented environment.
ABOUT US
MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company – we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2+ million members across the United States and the Caribbean. Learn more at https://www.masaaccess.com
WHAT YOU WILL DO
Reporting to our Digital Acquisition Director, you will:
- Track digital campaign performance (Meta, Google, Programmatic, etc.) and deliver reports that guide sales and marketing efforts.
- Administer digital RSVP campaign operations—processing data, targeting the right locations, and aligning campaigns with field team needs.
- Test landing page performance with agency partners through A/B optimization.
- Build real-time dashboards (using Excel, Looker Studio, or similar) that visualize lead flow, campaign ROI, and performance metrics like CPL, CAC, and ROAS.
- Work with HubSpot, Zapier, Unbounce, and other Martech tools to automate lead routing and improve sales coordination.
- Set up and QA digital campaigns, including budget pacing, audience selection, and performance tracking.
- Coordinate with SalesOps, BI, Call Center, and other teams to ensure seamless lead handoff and end-to-end tracking.
- Deliver insights to internal stakeholders via presentations that summarize results and recommend optimizations.
- Support data-driven decisions with ad hoc reporting, targeting, and lead scoring analysis.
WHAT YOU BRING
- Associate degree or higher in Marketing, Data Analytics, or related field (Bachelor’s preferred).
- 2+ years’ experience in digital marketing analytics or marketing operations.
- Strong Excel skills (pivot tables, vlookups, charts).
- Familiarity with digital ad platforms like Meta Ads and Google Ads.
- Experience with Looker Studio, GA, HubSpot, Unbounce, or similar Martech tools is a plus.
- Detail-oriented with a passion for data accuracy, storytelling, and collaboration.
- Able to manage multiple projects and deadlines without sacrificing quality.
WHAT WE WILL PROVIDE YOU
- Competitive base salary, bonuses and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers; a 401(k) program with a company match; paid time off; company-paid short-term disability, long-term disability, and basic life insurance; and a free MASA membership.
- A professional and friendly company culture that supports a clear mission: "Protecting families with compassion when others don’t."
- An opportunity to unleash your expertise and create a lasting impact on our journey of growth and success!
NOTE: Any pay range listed for this position is an estimate by the job board and may not reflect the actual compensation.
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Ready for your next big career opportunity? Join MASA’s amazing and energetic team! You’ll be empowered to make a daily positive impact for 2 million members worldwide. For nearly 50 years, we have proudly served our members by setting and contin...
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