Strategy & Ops — Events

Leland’s mission is to unlock human potential by making the world’s expertise more accessible. We do that through a platform that connects people with coaching, content, and courses that can can help them achieve their most ambitious career and educational goals. Since our founding in 2021, we’ve helped tens of thousands of people reach their most ambitious goals, raised $19M from world-class investors, and built the industry leader in educational and career coaching.

We’re looking for a world-class Strategy & Ops professional who can help us plan, operate, and provide an exceptional experience for our free events and community initiatives. The first experience that the majority of our customers have with Leland is through one of these events, and they are critical to the growth of the company.

You’ll be responsible for helping develop the overall strategy for this motion as well as executing the operations. This includes creating engaging events in line with our go-to-market strategy, working with our coaches to lead these events, and fostering community through experiences. If you are creative, detail-oriented, strategic, data-driven and energetic about events, we'd love to get to know you!

This full-time role will work in person with our team in Lehi, Utah.

What you’ll be doing:

Leland is planning to host over 1000 events over the next year. This role will own:

• Planning, setting up, and operating all Leland events and community-building initiatives (both pre-event logistics and execution)

  • These events are mainly virtual events, and are of all sizes (for example, week-long virtual events with 3,000+ participants, office hours, skill-building workshops, etc.)

• Strategizing and putting together year-round event calendar - ensuring representation across categories, timelines, and customer-bases

• Optimizing all free events for paid 1:1 coaching, sales call, and intro call conversion metrics

• Working with our marketing team on event planning and promotion/marketing

• Coordinating with stakeholders involved in each event (e.g., coaches, partners) and make sure they're equipped with the right training and materials to participate

• Creating event playbooks, communications, and materials using Canva and other tools; managing all pre and post event-related communications

• Designing additional initiatives to deliver an exceptional community experience to our users

• Tracking all event data, analyzing, and making decisions based on event performance, conversion, and reviews; owning revenue and engagement goals for event strategy and campus relationships

Your skills & experience:

• 2-4 years of experience in Event Management, Customer Experience, or Operations

• You're highly energetic about event planning and experience design

• You’re detail-oriented, an exceptional planner, and thoughtful

• You have experience planning and hosting online and in-person events for 200+ individuals

• You’re creative and a self-starter (i.e., be scrappy and make small budget go a long way)

• You're great with people and building relationships; you have experience leading collaborative teams

• You’re talented at making beautiful decks and marketing materials

• You are passionate about building communities and coming up with innovative ways to engage with our users

• Ability to multi-task and prioritize many different things while working in a fast-paced environment

• Demonstrated ability to analyze data and grow revenue based on set goals

Why Leland?

• Join a high-growth consumer marketplace startup focused on helping people achieve their goals by connecting them with expert coaches

• Opportunity to take part in building a world-class team

• A collaborative, high-energy environment where your contributions have a direct impact

• The chance to join a passionate team helping people achieve their career and educational dreams

Leland is an equal opportunity employer. We encourage candidates of all backgrounds and demographics to apply.