VP, Strategy
Skills
- 12+ years of brand strategy experience
- Expertise in consumer journey design
- Ability to present to senior stakeholders
- Collaborative team player
- Understanding of audience development
- Passion for brands and media
Responsibilities
- Own the global strategic vision for a cluster of brands.
- Identify new growth opportunities through deep consumer and competitive insight.
- Define globally winnable audiences and connect them to powerful ideas.
- Lead development of connections strategies across various media.
- Inspire co-creation of big brand platforms and 360° activation ideas.
- Deliver future-forward perspectives to shape brand understanding.
- Champion strategic integration across media, creative, and retail partners.
Education
- Bachelor's degree in Marketing or related field
- Master's degree preferred
Benefits
- Medical and dental coverage
- 401(k) plans
- Disability and life insurance
- Employee discount programs
- Paid family benefits
- Discretionary time off days
Average salary estimate
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IPG Mediabrands is a global marketing communications network that includes top creative agencies and specialist services in media planning, buying, programmatic, and more, operating in 127 countries.
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