About incident.io

incident.io is the leading all-in-one platform for incident management. From small bugs to major outages, incident.io helps teams respond fast, reduce downtime, and improve every time something goes wrong.

Since launching in 2021, we’ve helped 800 companies—including Netflix, Airbnb and Block—resolve over 250,000 incidents. Every month, more than 30,000 responders across Engineering, Product and Support use incident.io to fix things faster.

We’re a small team that cares deeply about pragmatism, quality, magic, and pace. We've raised $100M from Index Ventures, Insight Partners and Point Nine, alongside many angel investors who are founders and executives of world-class companies.

The Team

You’ll be the second hire on our Revenue Operations team, reporting to our Head of RevOps. RevOps at incident.io is a small, high-impact team that partners with Sales, Marketing, Customer Success, and Support to drive revenue growth. We’re builders at heart – we care deeply about crafting efficient processes and integrating tools that help our Go-to-Market (GTM) teams excel.

As the Go-to-Market Systems Engineer, you will be the go-to expert for all sales and marketing systems, working closely with our CRO, CMO, Sales/BDR leaders, and Head of CS to make sure our tech stack is humming. This is a hands-on, startup environment: we move fast, wear many hats, and aren’t afraid to get our hands dirty to solve a problem. If you see something that can be improved – a workflow, a data integration, a manual task – you’re encouraged to run with it.

What you’ll be doing:

• Own the GTM Tech Stack & Build for Scale: Implement, administer, and optimize our entire sales & marketing tool suite – including Salesforce (CRM), Clay (lead enrichment automation), Common Room (community intelligence), ZoomInfo (data provider), Outreach (sales engagement), Nooks (AI sales assistant/dialer), LinkedIn Sales Navigator, Dripify (LI prospecting tool), Qualified (website chat/ABM), HubSpot (marketing automation), Chili Piper (scheduling), Omni (analytics), Slack (deal management integrations), and Gong (call recording/forecasting). You’ll ensure these tools are properly configured, integrated with one another, and aligned to our go-to-market strategy.

  Document our system architecture and key processes so we have a solid foundation as we grow. If successful in this role, there’s an opportunity to build and lead a GTM systems team in the future – you’ll be laying the groundwork by establishing best practices, optimizing our tech stack, and identifying what roles or skills we’ll need next on the team. In short, you’re setting up the plumbing now to support 2x or 3x growth in the coming years.

• Manage Systems Projects & Drive Tool Implementations & Enhancements:

  Lead projects to continuously improve our revenue systems – for example, deploying a new prospecting tool, migrating data into Salesforce, or rolling out enhancements like advanced dashboards or a CPQ tool. You’ll create project plans, coordinate testing/training, and ensure on-time delivery of solutions that make the team more efficient.

  Gather requirements from cross-functional GTM stakeholders for new tool implementations or improvements. You’ll translate high-level needs into technical specifications, then configure or code solutions (e.g. Salesforce automation, data syncs, workflow rules) that streamline processes. This could mean setting up a new Salesforce integration with our marketing platform, refining our lead scoring logic, or automating hand-offs between BDRs and AEs etc.

• Data Quality and Reporting: Be the guardian of GTM data. Monitor data flows between systems (e.g. HubSpot to Salesforce lead sync, Slack deal alerts, Gong to Salesforce) and fix any issues or inconsistencies. Regularly deduplicate and cleanse records (contacts, accounts, leads) and mass-update data as needed so our reports (in Salesforce and Omni) are reliable. Assist our data team with building reports or dashboards that give Sales and Marketing leaders clarity on funnel metrics, pipeline, and campaign ROI.

• Stakeholder Support & Enablement: Operate a “service desk” for our go-to-market teams – field requests like merging duplicate accounts, creating custom fields or list views, troubleshooting user issues in tools, and handling permissioning or onboarding/offboarding of team members in the systems. You’ll prioritize requests to balance quick fixes with long-term improvements. Additionally, you’ll educate and train end-users (BDRs, AEs, CSMs, marketers) on best practices, new features, and tips to get the most out of our tools, ensuring high adoption and satisfaction.

• Strategic Collaboration: Partner closely with the CRO and CMO on aligning technology with strategy. For example, work with Marketing on lead routing and scoring criteria to improve MQL-to-SQL conversion, or with Sales Leadership to refine opportunity stages and forecasting in Salesforce. You’ll provide technical insight during planning – recommending tools or process changes that could unlock growth or efficiency. As we grow, you’ll also help evaluate and onboard new technologies that keep our GTM engine ahead of the curve.

What experience you need to be successful:

• Hands-On GTM Systems Experience & Technical Acumen: 3+ years of experience in Revenue Operations, Sales Operations, or Marketing Operations roles where you were administering CRM and marketing/sales tools. You’re highly proficient with Salesforce (bonus if you hold Admin certifications) and have worked with marketing automation platforms (HubSpot, Marketo or similar) and sales engagement tools. You can point to past projects where you integrated or optimized tools in a B2B SaaS environment.

  Ability to not only configure tools via UI but also comfortable with the technical side – you can wrangle CSV imports/exports, craft Salesforce reports and dashboards, and maybe even do light scripting or use middleware (Zapier, Workato, etc.) to connect systems. You understand how data flows through APIs and have a knack for troubleshooting when integrations break.

• Problem Solving & Ownership + Growth Mindset: A proactive builder’s mindset – you thrive on finding solutions to complex process or data problems. Whether it’s fixing a broken MQL workflow or designing a better way to capture product usage data in Salesforce, you take initiative to identify issues, research options, and implement the fix. You don’t wait for a playbook – you create it.

  Eagerness to continuously learn and grow with the role. You keep up with the latest in sales/marketing ops (maybe you’re in RevOps communities or follow industry blogs) and are keen to bring new ideas to incident.io. You take feedback as an opportunity to improve and are motivated by the chance to have a big impact on a small team.

• Project Management & Collaboration Skills: Proven ability to manage projects or multiple workstreams in parallel. You can break down big initiatives into manageable tasks, set timelines, and drive accountability. For example, if rolling out a new tool, you’d handle everything from supporting with vendor assessment and sandbox testing to go-live and training, keeping stakeholders updated along the way.

  Excellent communicator who can translate between technical and non-technical folks. You listen to end-users (sales reps, marketers, execs) to truly understand their needs, and then clearly explain what’s possible, what’s not, and how to use the solutions you deliver. You’re comfortable leading a requirements workshop with the CMO in the morning, then spending the afternoon walking BDRs through a new Outreach sequence you set up.

• Attention to Detail & Data Mindset: You sweat the details because you know accurate data and reliable systems are the lifeblood of a GTM team. You have an analytical mindset – perhaps you enjoy digging into funnel metrics or investigating why a report number looks off. You ensure data hygiene and consistency in every project (e.g. picklist values, campaign tags, lead sources) so that the entire team can trust our dashboards.

• Adaptability in a Fast-Paced Environment: Comfortable with ambiguity and rapid change. At an early-stage startup, priorities can shift quickly – one week you might be re-configuring our Salesforce CPQ, the next troubleshooting a marketing automation glitch. You handle context-switching well, stay cool under pressure, and are ready to pivot when needed. Crucially, you’re excited about building structure in a less-structured environment and can create order from chaos.

What we offer:

We’re building a place where great people can do their best work—and that means looking after you and your family with benefits that support health and personal growth.

• Market leading private medical insurance

• Generous parental leave

• First Friday of the month off

• Generous annual leave/PTO allowance

• Competitive salary and equity

• Remote working and personal development budget

• Enhanced pension/401k