Loyalty Strategy Lead, Pillar Management (Business Performance)

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.  

As a Loyalty Strategy Lead, you will be part of the larger Loyalty Strategy and Growth team. You’ll lead high-impact strategy development and execution across loyalty pillars, benefits, or experiences, always balancing guest relevance with financial performance and operational feasibility.  The Strategy and Growth team leads strategy for Target Circle, assesses future growth territories, manages business performance outcomes, designs new benefits and partnerships, and brings new members into the program to drive program growth. This team plays a critical role in bringing the Circle vision to life both short- and long-term.

As a Loyalty Strategy Lead, you will: 

• Lead Loyalty annual planning, drive alignment to clear OKRs, and manage business performance routines.  

• Shape program pillars, benefits, or guest experiences, with a guest-first mindset, while balancing financial and operational considerations. 

• Set goals that continually raise the bar for Target’s loyalty and financial success.  

• Evaluate business trends, identifying root causes, and galvanizing cross-functional partners to identify solutions. 

About You:  

• 4-year degree or equivalent work experience  

• 8+ years of previous Loyalty, Marketing, Merchandising, or related business experience  

• Strong financial acumen for both retail and cost accounting metrics   

• Skilled in using data and insights to influence and drive alignment.  

• Strong interpersonal and collaboration skills. Builds trust across teams.  

• Strategic thinker comfortable with ambiguity and decision-making. 

• Proven leadership, planning and organizational skills.  

• Strong written and oral communication skills  

• Self-Starter, with strong initiative and problem-solving skills.