Director of Social Commerce (TikTok Shop & Creator Growth)
Freebird is building the smoothest, fastest, and most effortless shaving experience on earth — and we’re just getting started. We’re a profitable DTC-first and soon-to-be omnichannel brand with 50,000+ 5-star reviews, obsessive customers, and an all-star team focused on unlocking our next wave of growth.
Now, we’re launching one of our biggest growth bets yet: TikTok Shop + Creator-Led Affiliate Commerce.
We’re looking for a scrappy, strategic, performance-obsessed Director of Social Commerce to build and scale this channel from $0 to $1M+/month.
The RoleThis is a rare chance to own and scale a top-priority growth channel with full leadership backing. You'll be responsible for building our TikTok Shop engine, recruiting and activating 500–1,000+ creators and affiliates, and turning short-form content into a revenue-generating flywheel. You’ll lead strategy, ops, and team-building to grow this into a major revenue channel for Freebird.
What You'll Do🚀 Launch & Scale TikTok Shop
- Own GMV, CAC, and contribution margin targets for TikTok Shop
- Build the playbook from scratch and optimize for speed, scale, and ROI
- Coordinate Spark Ads with paid team to boost winning content
👥 Build & Lead the Creator Affiliate Engine
- Recruit, onboard, and activate hundreds of TikTok creators and affiliates
- Create and manage a tiered affiliate system with commissions, bonuses, and performance unlocks
- Build a tight-knit community (Slack/Discord) with weekly updates, incentives, and content sharing
🎥 Drive Content & Creative Flywheel
- Oversee 100–500+ videos/week across creator network
- Identify top-performing content and amplify through Spark Ads
- Feed learnings into Paid Media and Creative Strategy teams
📈 Run Ops, Systems, and Performance
- Build backend systems for tracking, reporting, payouts, and product seeding
- Set up dashboards by creator, content, spend, and GMV
- Hire and manage offshore team to scale operations (e.g. outreach, sample shipping, reporting)
- 3–6+ years in growth marketing, influencer/creator strategy, or affiliate marketing
- Deep understanding of TikTok Shop, creator marketing, and short-form video performance
- Proven experience recruiting and managing hundreds of creators
- Strong operator: organized, systems-driven, excellent at execution and scale
- Obsessed with numbers: CAC, ROAS, GMV, CVR, retention
- Clear communicator and natural community builder
Bonus Points
- Experience running Spark Ads or TikTok Shop directly
- You've scaled an affiliate program or TikTok creator engine from scratch
- You’ve worked at a fast-growing DTC brand
- Rolodex of creators, affiliates, or past UGC partnerships
- Be part of a rocketship brand in growth mode with massive untapped opportunity
- Own a critical growth channel with full executive support and budget
- Work with a world-class growth, product, and creative team that moves fast and executes at a high level
- Shape the future of how creators drive commerce and build a first-of-its-kind engine
- Uncapped growth opportunity — this role can evolve into a senior leadership position
- Competitive salary + performance-based bonuses
- Health, dental, and vision insurance
- 401(k) with company match
- Unlimited PTO & flexible work hours
- Fully remote team
Average salary estimate
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