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Head of Growth

About Casa

Homes are people’s most treasured assets, and yet the ownership experience sucks. We're building a next-generation, personal property manager for every single-family home to make homeownership a joy.

Casa is founded by some of the earliest employees of Uber, Dropbox, CloudKitchens, Airtable, and Levels. We’re backed by an incredible set of leading VC firms and angels, and we're live with an early version of our product.

About the Role

We're looking for a Head of Growth to own Casa's member lifecycle, from acquisition to activation and retention – experimenting with new channels to discover members, building and optimizing onboarding flows, and using data to scale what works.

This role will be a great fit if you thrive in fast-paced, early-stage environments, love blending creativity with systematic testing, and are excited to build a best-in-class growth function from scratch.

Core Responsibilities

  • Acquisition: Design and run rapid-fire tests across referral, partnerships, content, community, and targeted paid channels; build lean testing frameworks and scale what works

  • Activation: Own the onboarding funnel from sign-up through "property live"; define the ideal mix of human touch with automation to deliver fast time-to-value

  • Retention: Build lifecycle communications and surprise-and-delight programs that drive renewals; quantify and surface Casa's value so members see the ROI

  • Brand & Pricing: Shape Casa's positioning, voice, and creative direction; test and refine membership tiers and pricing

  • Team Building: Start as an IC, then scope and hire lifecycle, creative, and analytics roles as traction grows; build a test-and-learn culture that gets results

About You

  • You've built growth engines: 7+ years leading growth at consumer subscription or marketplace brands from early stage to scale – you've personally taken channels from zero to meaningful traction and built high-performing teams, ideally in real estate, home services, or other trust-driven consumer categories

  • You know what "great" looks like across a range of growth channels (referral programs, BD partnerships, content, community building, selective paid marketing) and you know how to test efficiently before scaling

  • You're hands-on but systematic: You'll personally run experiments, write copy, and analyze data while building scalable processes – you ship fast and turn messy problems into clear playbooks

  • You thrive on ownership: You'll quickly take a great early-stage product with traction (that members love!) towards scalable growth, with the expectation to experiment and the resources to double down on what works.

Average salary estimate

$185000 / YEARLY (est.)
min
max
$150000K
$220000K

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at casa.com, we know that your living spaces anchor all you do. it's why we've wrangled together 35,000 of the best home products on the market. we carry everything from small appliances, dinnerware, bedding, towels, storage, décor and cookware, t...

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Full-time, hybrid
DATE POSTED
June 24, 2025

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