Lead Product Marketing Manager - Weather Sector

For decades, DTN has been the silent force behind some of the world’s most critical industries—helping businesses navigate complexity, uncertainty, and risk with smarter, faster decisions. From agriculture to energy to weather intelligence, our proprietary Operational Decisioning Platform transforms raw data into decision-grade insights—enabling companies to optimize supply chains, ensure market stability, and safeguard infrastructure against disruption. We don’t follow trends—we set the standard for precision, trust, and operational impact. 

DTN is at an exciting inflection point. Building off a foundation of financial strength, profitability, and industry trust, we’re accelerating growth and expanding our global footprint. Our purpose-built solutions—powered by AI and honed by decades of vertical expertise—are helping some of the world’s most significant enterprises thrive amid operational constraints and uncover new opportunities in a fast-changing world.

Job Description:

We are seeking a Lead Product Marketing Manager to lead positioning, messaging, and go-to-market strategy for select verticals in DTN’s Weather business unit. This high-impact role supports a diverse set of weather intelligence products and platform capabilities, serving operational leaders across a wide range of industries where weather is not just a variable – but a risk factor and a strategic input. 

This is a role that requires experience working in multi-product, multi-vertical environments, where customers have unique workflows, pain points, and buying behaviors. You will collaborate closely with Product Management, Marketing, Sales, and Industry stakeholders to drive awareness, adoption, and growth. 

If you’re intellectually curious, energized by complexity, and passionate about connecting customers to the real-world value of data and technology, this is your chance to shape how some of the world’s most critical businesses make better weather-informed decisions. 

 Key Responsibilities:

Positioning & Messaging 

• Develop and maintain differentiated messaging frameworks for DTN’s weather products and platform capabilities in select verticals. 

• Craft persona- and vertical-specific value propositions that resonate across industries  

• Ensure messaging aligns with DTN’s broader narrative around operational decisioning and risk mitigation. 

Go-to-Market Planning 

• Build go-to-market planning for new product launches, feature enhancements, and platform-level capabilities in the Weather portfolio and verticals. 

• Collaborate with Product, Sales, and Marketing to drive awareness, adoption, and engagement on new products and solutions 

• Outline launch and GTM plans for new products that include campaign themes, sales enablement, content assets, and launch readiness. 

Sales & Field Enablement 

• Create tools, collateral, and messaging that enable Sales and Customer Success to position DTN effectively in competitive deals. 

• Develop sales pitch decks, battlecards, and one-pagers tailored to vertical-specific use cases. 

• Deliver training sessions and updates to keep field teams aligned with product evolution. 

Market & Customer Insight 

• Conduct analysis, customer interviews, and competitive research to inform strategy and roadmap inputs. 

• Partner with Product Management to surface market needs, prioritize features, and define customer-centric differentiation. 

• Stay close to industry trends, market dynamics, and emerging disruptions—particularly in climate, weather tech, and operational risk domains. 

AI Curiosity & Innovation 

• Bring an open, growth-oriented mindset to exploring how AI can be applied across product marketing workflows, from message testing and segmentation to asset creation and competitive intelligence. 

• While formal AI expertise is not required, experience is a plus along with a demonstrated curiosity and willingness to experiment with AI to improve performance is highly valued. 

Qualifications:

• 8+ years of experience in product marketing roles within B2B SaaS companies focused primarily on selling to enterprise customers 

• Experience in multi-vertical environments where messaging and strategy must flex across industries and personas. 

• Strong storytelling, communication, and cross-functional collaboration skills. 

• Experience partnering with Sales and Product on launch, positioning, and field enablement activities. 

• Demonstrated success supporting platform-oriented products with modular capabilities and industry-specific use cases. 

• Curiosity and/or hands-on experience using AI tools in a marketing or product context- e.g., for content creation, data analysis, research, or personalization- is a strong plus. 

• Familiarity with weather, risk, or operational intelligence technologies is helpful but not required. 

• Periodic travel to meet in regional offices with team members and customers 

What You Can Expect From DTN:

Why DTN?

OUR VISION: To be the independent, trusted source of insights to our customers who feed, protect, and fuel the world. 

OUR MISSION: Empower our customers with intelligent and actionable insights that exceed their expectations and enable their success on a daily basis. 

OUR VALUES: Customer-Focused, Forward-Thinking, People-Centric, Solution-Oriented

We have great benefits at DTN – apply today to find out more! 

At DTN, we are an equal opportunity employer. Come join us as we help feed, fuel, and protect the world!

** DTN is an Equal Opportunity Employer Minorities/Women/Veterans/Disabled