GTM Expert, Advertising
Skills
- B2B advertising strategy
- Campaign design and reporting best practices
- Strong communication and storytelling skills
- Collaborative skills across Sales, Product, and Marketing
- Ability to lead customer-facing workshops
Responsibilities
- Serve as the product expert for Demandbase Ads during pre-sales and educate prospects.
- Support sales teams in articulating the value of Demandbase’s advertising solutions.
- Lead Ads Assist pilot programs, guiding clients from workshop through campaign wrap-ups.
- Collaborate with cross-functional teams to shape campaigns and go-to-market messaging.
- Provide feedback to product teams for optimization and roadmap alignment.
- Guide stakeholders on audience building and campaign performance tracking.
- Partner with customers on advertising strategy as part of an ABM approach.
- Participate in marketing programs and GTM Summit playbook development.
- Serve as a subject matter expert for internal training and enablement.
- Help scale the Ads Assist framework.
Education
- Bachelor's degree or equivalent experience
- Experience in account-based marketing or sales tech preferred
Benefits
- 100% paid premiums for Medical and Vision coverage
- Mental wellness resources and access to Modern Health
- Flexible PTO policy with 15 paid holidays
- No Internal Meetings Fridays
- Competitive 401(k) plan
Average salary estimate
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