Senior Manager, Demand Generation
Skills
- Strong B2B demand generation expertise with multiple channel paid media campaign management.
- Analytical skills to translate marketing data and metrics into actionable insights.
- Experience with marketing technologies such as Marketo, Salesforce, ZoomInfo, Google Ads, and LinkedIn Ads.
- Ability to work cross-functionally and externally with various teams and partners.
- Familiarity with AI and automation in marketing strategies.
Responsibilities
- Manage and optimize paid media investments across multiple B2B digital channels including search, display, LinkedIn, programmatic, and affiliates.
- Execute full-funnel demand generation campaigns involving strategy, testing, and reporting.
- Analyze campaign metrics like CAC, traffic, conversion rates, and pipeline influence to inform strategy.
- Collaborate cross-functionally with Sales, Product, and Finance teams to align marketing initiatives.
- Partner with creatives, agencies, and channel specialists to develop messaging and landing pages.
- Run A/B testing and funnel experiments to improve customer journey conversion and engagement.
- Contribute to evolving the B2B marketing technology stack and reporting solutions.
- Stay current on demand generation trends including AI-driven marketing techniques.
Education
- Bachelor's degree or equivalent experience in marketing or related field preferred.
Benefits
- Competitive salary and total compensation package.
- Comprehensive benefits and growth opportunities.
- Inclusive and diverse work culture.
- Opportunities to work with cutting-edge marketing technology and AI tools.
Average salary estimate
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