MD Head of Digital Acquisition & Personalization - USPB - IRVING

About Citi:
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments, and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

As a bank with a brain and a soul, Citi creates economic value that is systemically responsible and in our clients’ best interests. As a financial institution that touches every region of the world and every sector that shapes your daily life, our Enterprise Operations & Technology teams are charged with a mission that rivals any large tech company. Our technology solutions are the foundations of everything we do from keeping the bank safe, managing global resources, and providing the technical tools our workers need to be successful to designing our digital architecture and ensuring our platforms provide a first-class customer experience. We reimagine client and partner experiences to deliver excellence through secure, reliable, and efficient services.

Our commitment to diversity includes a workforce that represents the clients we serve from all walks of life, backgrounds, and origins. We foster an environment where the best people want to work. We value and demand respect for others, promote individuals based on merit, and ensure opportunities for personal development are widely available to all. Ideal candidates are innovators with well-rounded backgrounds who bring their authentic selves to work and complement our culture of delivering results with pride. If you are a problem solver who seeks passion in your work, come join us. We’ll enable growth and progress together.
 

Overview of the Role:

The Head of Digital Acquisitions will be responsible for identifying digital growth opportunities within Personal Banking and Wealth Management Technology (PBWMT) to increase acquisitions and enhance the overall product platform. This team will drive transformation towards innovative technical thought leadership and cutting-edge application development approaches in efforts to develop Multi Relationship Customers (MRC). The Head of Digital Acquisitions will manage multiple agile teams of engineers to create a feature rich, efficient, and scalable digital experience through Citi’s consumer and small business portfolio. This role will be responsible to develop, drive, and implement product growth with our partners that will scale and differentiate our financial offerings and serves as face of Citi technology as a primary relationship or account manager. This leader will be responsible for owning technology product and service performance as delivered to the client.

Objective:

We're looking for visionary “renaissance” leader with an entrepreneurial mindset who has the experience of creating, communicating, and executing a unifying vision, a senior technologist with exceptional technical, leadership, experience, and communication abilities to influence change at all levels of the organization.  This individual will serve as a disrupter within the industry elevating requirements to drive our strategy throughout the organization. Developing and leading a team of ambitious strategists and building strong and collaborative relationships with senior leaders and key stakeholders to drive the vision forward is essential.  An ideal candidate will be comfortable with not only leading and influencing but also diving into the technical weeds and rolling up her/his/their sleeves.  The role will report directly to the PBWMT Head of Digital.

Priorities Include:

• Define and execute go-to-market strategies and develop cross-channel campaigns that measurably increase digital acquisitions and product growth to encourage Multi Relationship Customers (MRC)
• Collaborate closely with marketing and compliance partners on key campaigns to ensure targeting, pricing, and offer strategies align with the overarching strategic vision and desired portfolio economics to optimize acquisitions
• Work with the business to build out a net new digital acquisitions strategy for the small business portfolio. This will also require partnering with architecture in vendor selection, detail design etc.
• Partner with business leaders to define the vision, mission, and focus for digital products to address the key needs of our customers
• Set objectives, key risks, and metrics to measure the success of new customer acquisitions, products, and experiences put into the market
• Drive new acquisitions and product usage to encourage customers to leverage Citi as a multi relationship channel for their financial needs
• Partner closely with various lines of business to fully align on the overall strategy and prioritization in accordance with the evolving P&L priorities
• Manage, inspire, and attract top industry talent to deliver best in class digital experience, focused on acquiring new customers and product growth for new and existing customers
• Partner with business, digital, and technology stakeholders to identify needs, validate pain points, and determine the high-level value proposition / business case for implementing innovative, relevant, and cost-effective technology solutions.  Deploy techniques such as hypotheses development, current state analysis, data and analytics, and business case development to establish near and long-term technology priorities.  Conduct and incorporate research and competitive analysis as required
• Develop, in consultation with Engineering and Architecture teams, an approach to assess the productivity and value impact of new and emerging technologies and develop and lead implementation plans to drive successful adoption of the technologies. 
• Champion an inclusive and diverse global mindset in efforts to attract a deep and diverse talent pool within the organization that includes effective coaching and development.

Organizational Scope and Accountability:

• Approach projects holistically by translating the vision into detailed technology roadmaps, and leading cross functional teams through ownership and delivery of end-to-end solutions.  
• Lead execution of key technology initiatives by forming collaborative partnerships with colleagues across businesses and functional areas
• Partner with product to streamline and eliminate customer pain points to deliver an easy and intuitive digital customer experience.
• Maintain high level of interaction and synergy with business, operations, design, and analytics
• Manage a team of technologists/engineers to oversee the transition from strategy to implementation: from roadmap to releases and sprints, from epics to stories, validating the experience along the way
• Cultivate an agile and results-driven culture in which innovation and excellence are expected
• Continuously focus on building and developing technology talent that has the business acumen and technical capability to deliver world class products in a connected, mobile environment
• Appropriately assess risk when business decisions are made, demonstrating consideration for the firm's reputation and safeguarding Citigroup, its clients and assets. This will be accomplished by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
• Build strong leadership skills and presence; can lead through influence / without formal authority
• Be innovative and curious, and readily able to think outside of the box, especially relative to disruptive technology
• Be comfortable with ambiguity and change
• Be passionate about improving employee and customer experience

Qualifications:

• 15+ years of experience, including 10+ years' managerial experience directly managing high-performing technology teams with demonstrable and measurable results
• Consistent record as department head, managing teams and large, strategic cross-functional or enterprise projects Previous program/project management, consulting, technology and/or management experience
• Experience in the Digital space shaping technology, driving customer adoption and balance growth (assets under management), and long-term retention. 
• Proven ability to influence decision-making at all levels within an organization and influence non-directs through data and a vision in a variety of contexts
• Deep technical knowledge, with the ability to break down the work involved in solving them, and the impact of those decisions on engineering
• Brings a mix of entrepreneurial, startup/growth, and corporate-level scaled innovation leadership experience
• Demonstrates sound business judgment, analytical acumen, consumer-centric mindset and communication skills
• A record of fostering a clear vision, translating that vision to action, and delivery of business measurable outcomes
• Deep consumer wealth knowledge and passion around emerging technologies and how they will change consumer experience

Education:

Bachelor’s/University degree, Master’s degree preferred

------------------------------------------------------

Job Family Group:

Technology

------------------------------------------------------

Job Family:

Digital Software Engineering

------------------------------------------------------

Time Type:

Full time

------------------------------------------------------

Primary Location:

Irving Texas United States

------------------------------------------------------

Primary Location Full Time Salary Range:

$250,000.00 - $500,000.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

------------------------------------------------------

Most Relevant Skills

Please see the requirements listed above.

------------------------------------------------------

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

------------------------------------------------------

Anticipated Posting Close Date:

Aug 14, 2025

------------------------------------------------------

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

 

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.