Demand Generation Manager

MKTQ326R14

The Global Marketing Campaigns Manager develops integrated marketing programs that increase pipeline growth across all channels to support Databricks' explosive growth. You will oversee the strategy and execution of global demand generation programs. This position will help drive customer growth in both existing and new business units, which includes the acquisition of new names, lead conversion and pipeline creation.

The impact you will have:

• Driving toward demand generation goals by creating and executing campaigns that will drive leads, MQLs, and, most importantly, pipeline.
• Optimizing performance by increasing key asset conversion metrics through website and YouTube promotion strategies 
• Coordinating and executing integrated marketing activities, including webinars, direct mail, emails, website optimization and more to support campaigns  
• Collaborating with a variety of internal and external stakeholders to drive and execute marketing program tactics 
• Understanding what works and what we can do better. You will support ongoing reporting needs and analyze campaign and program results in detail to draw insights and make data-based adjustments
• Ownership of core DG KPIs and the ability to measure, analyze, report, and optimize the performance of demand gen programs in partnership with the data analytics team to ensure the most efficient way we drive growth across key customer segments.
• Measuring and monitoring sales funnel activity, making recommendations to address coverage gaps, including working closely with the SDR teams on targeted campaigns and effective follow-up.

What we look for:

• 5+ years of professional experience, of which 3+ years of experience in demand generation in a high-growth SaaS startup.
• Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating opportunity and pipeline velocity
• Has a healthy sense of urgency and a strong framework for staying organized
• Knowledgeable in end-to-end campaign development, execution, and measurement
• Solution-oriented thinker, who loves to try and solve challenges
• Interpret data, create insights and translate them into applicable changes
• Strong project management skills to effectively deliver programs, and create alignment across groups, the type of person where no detail is too small.
• Prioritize and achieve in an environment that requires fresh thinking and new ideas