Senior Marketing Manager, Demand Generation
Skills
- Expertise in B2B demand generation and campaign marketing strategies.
- Proficiency with marketing automation tools such as HubSpot and CRM systems like Salesforce.
- Strong analytical skills for measuring funnel metrics and campaign attribution.
- Solid project management and organizational skills.
- Familiarity with ABM strategies and tools (e.g., Zoominfo) preferred.
Responsibilities
- Plan and execute multi-channel marketing programs including ABM initiatives to generate qualified leads.
- Develop nurture tracks and reengagement strategies to drive prospect funnel progression.
- Track and analyze KPIs like MQLs, SQLs, and pipeline influence to optimize campaign performance.
- Collaborate closely with sales teams to align campaigns with sales goals and enable effective follow-up.
- Coordinate cross-functionally with marketing operations, digital, content, and product teams for consistent campaign delivery.
- Segment audiences by persona, buyer stage, behavior, and account tier to maximize engagement.
Education
- Bachelor’s degree in Marketing, Communications, or related field or equivalent experience.
Benefits
- Competitive health, dental, and vision insurance.
- Guardian Hospital Indemnity coverage.
- Life and long-term disability (LTD) insurance.
- 401(k) plan with 3% employer matching.
Average salary estimate
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