Senior Product Marketing Manager-Consumer Home Lending

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GENERAL FUNCTION:

Develop and implement strategic marketing and advertising programs for the assigned division, line of business or region. Oversee all aspects of these marketing programs to ensure the proper execution of these programs.

Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and personally following policies and procedures as defined. Accountable for always doing the right thing for customers and colleagues, and ensures that actions and behaviors drive a positive customer experience. While operating within the Bank's risk appetite, achieves results by consistently identifying, assessing, managing, monitoring, and reporting risks of all types.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Assist division in establishing marketing initiatives that support sales, customer experience, and/or regional goals.
• Ability to manage a line-item budget.
• Create, implement, track, and execute sales contests and customer incentives.
• Evaluate effectiveness of all promotion and advertising programs and recommend changes.
• Effectively collaborate across the marketing division to achieve desired outcomes and drive business results.
• Work with other divisions and lines of business within the Bank to increase cross-sell and customer relationships.
• Partner with Bancorp social media team to support Enterprise initiatives and for local opportunities as needed.
• Assist in the communication of marketing initiatives throughout the Bancorp by regular interaction with line of business and regional partners.
• Manage multiple vendor relationships and monitor effectiveness and efficiency of these vendors.
• Recommend in-bank collateral design and mix, and assist in the execution of these ideas.
• Ensure adherence to Bancorp and line of business polices/procedures by obtaining necessary approvals through Corporate Marketing, Legal teams and ConceptShare.
• Within a regional capacity, drive efforts to effectively enhance reputation and brand message in the local market.
• Support the company brand through the adherence to branding guidelines.
• Manage all projects within the line of business or regional marketing budget.
• Perform any other duties as assigned.

SUPERVISORY RESPONSIBILITIES:

Position may have direct reports. Responsible for fostering a culture of employee engagement by leading impact planning sessions. Providing employees timely, candid and constructive performance feedback. Developing employees to their fullest potential by providing challenging opportunities. Developing the appropriate talent pool to ensure adequate bench strength and succession planning. Recognizing and rewarding employees for accomplishments.

MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

• Bachelor's degree in business, marketing, or related field required. Advanced degree is preferred.
• 8 or more years of job related work experience.
• Strong verbal and written communications skills.
• Excellent PC skills. Strong attention to detail.
• Knowledge of advertising mediums.
• Prior financial/banking experience is highly desirable, but not required.
• Previous project management experience.
• Strong organizational skills.
• Previous experience managing people is preferred.
• Must be able to work in a team environment with the ability to interact well in a positive manner.
• Work requires the ability to multi-task and be flexible.

Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.