Manager Social & Content Strategy

WHY CRACKER BARREL

What is it like to work at Cracker Barrel? It feels like… 

• Care beyond the table – At Cracker Barrel, we are a team. From the moment you join Cracker Barrel, you should feel cared for, confident in your role and like you belong. 

• Opportunities to fill your cup – Here at Cracker Barrel, we believe in providing opportunities for growth and development and setting you up for success within our walls and beyond. From day one, you’ll have hands-on, role-specific training and the ability to engage in peer-to-peer learning.   

• A warm welcome – For five decades, we have focused on creating a Pleasing People® brand that inspires a “home away from home” feeling for each other and our guests. We work hard to inspire a sense of belonging that continually motivates our teams – from the newest to the most tenured employees. 

Serving up the care – and career – you crave. 

WHAT YOU'LL DO

Responsible for the planning and execution of all owned social strategy, content, and cultural activations. This person should be obsessed with culture and constantly evolving Cracker Barrel’s presence across key social channels (Instagram, TikTok, Facebook and others) as we drive brand love and relevance among new audiences. You will report directly to the Director of Brand Communications & Partnerships.

 

• Expand the overall profile of Cracker Barrel's owned social content strategy to elevate cultural relevance.
• Partner with Brand Experience and PR team to build big, integrated campaigns that generate buzzy cultural moments from brief to execution.
• Manage the social media agency related to ongoing deliverables for the social media strategy.
• Provide thought leadership to motivate cross-functional partners and leadership to have them buy-in to your vision through data driven insights.
• Leverage a deep understanding of internet culture to ensure all content seamlessly integrates with the platform and effectively connects with our target audience.
• Expand our real-time content and influencer strategy through breakthrough moments and innovative ways to approach audience touchpoints.
• Engage daily in the ever-evolving landscape of internet culture and trends with a passion and profound comprehension of the social media ecosystem.
• Fluent in providing clear and productive creative direction, as well as experience writing and ability to inspire creative teams.
• Comfort and confidence with influencing senior leadership and the core campaign team through your strategic vision.
• Track and analyze program and content results, applying key learnings to optimize future projects.
• Partner with PR and corporate communication to manage instances of social media PR crisis to help maintain brand image, reduce and eradicate the spread negative brand commentary, and reinforce inclusive nature of brand social media platforms and commentary.
• Manage direct reports.

 

WHAT YOU'LL NEED

Experience and Education:

• Bachelor’s degree in marketing, communications, public relations or similar field.
• 5+ years in digital communications and marketing positions in roles focused on social media.
• Experience supporting or managing social for a brand either within an agency or in house.
• Experience working in a team and with agencies.
• Experience managing direct reports

Knowledge and Skills:

• Clear understanding of the organic and community social performance metrics and KPIs.
• Familiarity with a wide range of social media platforms including but not limited to: LinkedIn, Instagram, X/Twitter, Facebook, TikTok, YouTube, etc. and the available content formats for each and an understanding of social platforms’ native analytics offerings.
• Familiarity with Google Analytics and a wide range of community management, social listening, and social media management tools such as Sprinklr, Talkwalker, Brandwatch, Sprout Social, Hootsuite or similar tools and an appetite to learn more.
• Familiarity and comfort working with senior-level stakeholders and clients.
• Keen passion for tracking social media and influencer trends and leveraging them to solve client challenges across a range of industries.
• Clear communicator and persuasive presenter both virtually and IRL.
• Experience with copywriting and editing of social copy.
• Ability to identify and resolve problems creatively.
• Demonstrated accuracy and attention to detail.
• Ability to manage multiple projects at various stages simultaneously.
• Ability to work in a fast-faced highly collaborative, multi-disciplinary team.
• Ability to think strategically about the development of social media programs and how to use social platforms effectively.

Environment and Working Conditions:

• Must be located in Nashville area or willing to relocate.
• Some travel required for social content creation and community management at brand activations and/or events.

 

WHAT’S IN IT FOR YOU   

• Compensation and Bonuses: Competitive Annual Salary | Annual Bonus Opportunities 

• Care for Your Well-being: Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program 

• Growth and Development:  Business Resource Groups | Tuition Reimbursement | Professional Development 

• Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program  

• Even More to Look Forward to: 35% Discount on Cracker Barrel Food and Retail items  

 

ABOUT US 

 

For more than 50 years, we have committed to serving up a sense of warmth and hospitality across hundreds of stores across the country. We believe in providing opportunities for growth and development for our 70,000 plus team members and take pride and comfort in that enduring Cracker Barrel hospitality. It’s something our employees and guests can count on now and into the future as we welcome new employees, guests, and experiences. Just like uncovering a delightful find in our stores, there is potential for discovery and fulfillment in every job at Cracker Barrel. 

 

PURSUE THE CAREER YOU CRAVE—APPLY NOW 

 

Cracker Barrel is an equal opportunity employer. 

 

Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.