Senior Manager, Paid Search
Skills
- Google Ads expertise
- Search Ads 360 knowledge
- Data analysis skills
- A/B testing experience
- Budget management proficiency
Responsibilities
- Manage real-time bid strategies to achieve target CPC and ROI across campaigns.
- Analyze keyword performance and refine ad copy for improved CTR.
- Lead campaign setup and launch efforts while ensuring alignment with targeting strategies.
- Develop templates for large-scale campaign deployments.
- Monitor performance KPIs and regularly assess campaign health.
- Prepare reports highlighting key trends and areas for improvement.
Education
- BA/BS Degree in Marketing, Economics, Math, Finance, or related fields
Benefits
- Medical, dental and vision insurance
- Paid holidays and sick time
- Company paid life insurance
- 401k Plan with employer match
- Flexible spending and health savings options
Average salary estimate
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