Director of Sales & Marketing and Club Membership - Limelight Boulder

Owned and operated by Aspen Hospitality, Limelight Hotels are your home base in the places you want to explore most. The contemporary properties are set in the heart of authentic outdoor and urban communities, and each hotel is deeply connected to its surroundings – offering a unique adventure for every guest. The guest experience is an intentional journey and the elevated, yet unpretentious nature of the stay allows guests to feel nurtured and at ease. A constant across all properties is a commitment to sustainability, unmatched hospitality, and access to an Adventure Concierge to ensure a memorable stay. Limelight’s pet-friendly hotels are located in Aspen, Colorado, just steps from the downtown core; Snowmass, Colorado, offering ski-in/ski-out access to the mountain; Ketchum, Idaho, near the base of Sun Valley’s famed ski area and walking distance to town; and in Downtown Denver, Colorado, adjacent to Union Station. Two new Limelight Hotels are slated to open in Mammoth, California, and Boulder, Colorado in 2025. Learn more at www.LimelightHotels.com. 

Position Summary 
The Director of Sales & Marketing and Club Membership has an overall responsibility to lead the property and club membership sales and marketing efforts to achieve and exceed hotel/club revenue goals, while managing, mentoring and further developing sales/event/marketing team members and acting as a key representative for Limelight Mammoth to local, national and international organizations to further develop our position in the marketplace. This position is responsible for Club membership sales efforts, enforcement of all Club rules and regulations, member wait list cultivation and managing new member communication through application process. As a key member of the management team and the divisional leader for the following departments: Transient, Group & Onsite Event Sales, and Mammoth Lakes Mountain Club membership sales, the ideal candidate will be creative, energetic and a knowledgeable professional who will be fundamental to the ongoing success of the Limelight Hotels and the Aspen Hospitality division. This position reports to the General Manager.

The salary range for this position is $140,000 - $170,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.

Job Posting Deadline
Applications for this position will be accepted until June 13, 2025.

Essential Job Functions/Key Job Responsibilities
•    Responsible for reactive and proactive sales efforts, providing day-to-day leadership to Sales and Event managers to achieve hotel sales objectives and revenue goals
•    Create an effective strategy to ensure the hotel's profitability in all market conditions through sales and marketing tactics and implementing short and long-term marketing strategies to meet sales team goals and annual sales targets
•    Develop personal and team sales goals and strategies and ensure alignment with the brand business strategy
•    Actively seek new business using marketing campaigns, telemarketing, e-commerce, site visits, and other methods
•    Execute sales strategies for Guestrooms, Meetings and Onsite Events to ensure individual and team booking goals are achieved
•    Assist leaders of hotel revenue-generating departments in the development of effective revenue strategies and provide team and individual strategic direction to achieve budgeted revenue goals
•    Conduct ongoing research of competitor's sales team strategies to identify ways to grow occupancy, RevPAR and increased overall market share for the hotel
•    Facilitate sales strategy meetings to provide and solicit team input weekly
•    Lead the implementation, development and team member training on Sales Account Management platforms, Property Management Systems and new technologies introduced to the organization to further develop our industry positioning
•    Regularly review STAR reports, Inntopia Destimetrics reports, ASC leadership reports, and ACRA and community leadership reports to maintain an awareness of the hotel's market position and develop short-term and long-term strategies to enhance the Limelight Hotels’ position in the local and regional marketplace
•    Lead Sales & Marketing strategy to drive overall funnel of potential members and high rate of conversion of new memberships
•    Lead club sales events in coordination with field brand marketing team 
•    Manage and process new member applications and hold members accountable to the rules and regulations, and use best judgment when rules should be amended based on a case-by-case scenario
•    Other duties as assigned

Education and Experience Requirements
•    Bachelor's degree in Business Administration, Sales and Marketing or related degree
•    10 years' experience in hotel or destination resort sales and marketing or related professional area

Knowledge, Skills & Abilities
•    Proficient experience as a Director of Sales for an urban and resort property hotel group
•    Proficiency knowledge in computer Skills including Excel, Word, PowerPoint, Delphi, HMS-Infor 
•    Results oriented with a proven track record in driving RevPAR
•    Excellent verbal and written English language skills
•    Time management / organizational skills
•    Ability to travel and work flexible hours and days
•    Ability to participate in sales calls with members of the hotel and community Sales and Marketing teams to acquire new business and/or close pending potential business
•    Ability to develop annual revenue budget for the hotel with the Revenue Management team, VP of Sales, Sales team members, Finance team members and the hotel General Manager
•    Ability to serve as property authority on sales procedures, group contracting and event operations and actively participate in those procedures as needed to help the team achieve revenue goals and overall client satisfaction
•    Ability to develop personal and team sales goals and strategies and ensure annual budgeted Perform other job duties as assigned
•    Ability to manage multiple priorities and projects simultaneously without sacrificing quality
•    Ability to lead a team, providing direction, and motivating employees to reach their goals
•    Ability to support direct sale efforts and continued waitlist generation through networking, club events, and other social events
•    Ability to support Club operations team onsite at certain seasonal events to network, build relationships with members, and build membership prospects
•    Ability to build rapport with members, to promote member introductions between new prospects and existing members

Work Environment & Physical Demands
•    Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements
•    No adverse or hazardous conditions
•    Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance

Job Benefits 
This position is classified as a regular full-time position eligible for the following benefits:
Enrollment dates differ across the various programs.  
•    Health, Dental and Vision Insurance Programs
•    Flexible Spending Account Programs
•    Life Insurance Programs
•    Paid Time Off Programs
•    Paid Leave Programs
•    401(k) Savings Plan
•    Employee Ski Pass and Dependent Ski Passes 
•    Other company perks

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks

Aspen One participates in E-Verify.

E-Verify & Right to Work Poster