Sr Analyst - Direct Channels, Lend - job 1 of 9

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.

How will you make an impact in this role?

The Deposits & Direct Marketing Team, within the US Consumer Marketing Group, is responsible for driving incremental revenue growth through customer-centric strategies across proven Spend, Lend & Deposits treatments. We do this across Amex proprietary Digital, Email & Direct Mail marketing channels to make Amex essential for our Card Members.

This Senior Analyst, Direct Channels, Lend will help lead charge in driving efficient revenue growth across the Customer Level Pricing (CLP) treatment, by developing customer-first marketing strategies across our Email and Direct Mail channels. This Senior Analyst will help develop compelling marketing creatives, form learning agendas, modernize journeys, optimize targeting strategy, analyze complex campaign performance data, and ensure flawless operational execution to deliver our performance goals.

The ideal candidate should have a passion for performance marketing in the Email and Direct Mail channels; ability to challenge the status quo with innovative thinking; be both analytic & creative; have strong relationship management skills and be able to collaborate effectively with key partners around the organization including Product, Analytics, Brand, GCO, Compliance, Treatment Strategy, Direct Mail Excellence, Salesforce, Investment Management & Services & External Creative Agencies.

Core Responsibilities Include: 

• Influence development of new customer-centric marketing that will deliver incremental accepts and revenue across lending proven treatments in the Email & Direct Mail channels
• Influence our strategy and results by identifying new opportunities, innovating our tactics, and applying a test & learn approach
• Strong financial intelligence and problem-solving skills
• Ability to partner, build internal relationships and influence key partners while thriving in a highly collaborative, fast paced environment
• Excellent business knowledge, clear written and verbal communication skills
• Ability to deliver successful results in a complex environment and lead others even with limited direct authority at times
• Optimize targeting/segmentation strategy in close partnership with Data Analytics, Card Product, Risk, and Finance teams
• Analyze monthly results reporting, forecasting and budget activities for respective treatments
• Ability to use results data and learnings to drive creative strategies that ladder up to broader team goals

Minimum Qualifications

• 2+ years of marketing experience
• Demonstrated ability developing & executing marketing; experience in Email, Direct Mail or Digital marketing preferred
• Experience in growth marketing, a plus
• Customer centric marketer who can translate insights into strategies
• Strategic thought starter who can develop a vision linked to organizational goals, but also deliver work with consistence, independence, and excitement
• Have a “can do” attitude towards problem solving and demonstrated ability to work well with new opportunities
• Marketing experience with demonstrated test & learn and customer-centric priorities
• Strong project management and organizational skills including attention to detail, handling multiple priorities, managing timelines, driving flawless execution
• High proficiency in Excel; comfortable managing complex data and proven ability to derive insights from it
• Expert ability to build and manage relationships across band-levels to influence internal and external partners across multiple work streams to deliver results
• Superior verbal, written, presentation, and interpersonal communication skills
• Bachelor's Degree Preferred

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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