Analyst - Core Early Engagement Marketing - job 1 of 3
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
How will you make an impact in this role?
The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.
The US Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.
The US Membership Activation team sits nestled within US Customer Loyalty Marketing (USCLM) as a critical and foundational arm to deliver marketing on behalf of the enterprise to win the hearts, minds and wallets of our customers and deliver on the brand promise.
How will you make an impact on this role?
Within USCLM, the Onboarding Early Engagement (OEE) team is looking for an Analyst to play a key role in driving early spend, lend, and engagement behaviors for new Card Members within their first 30 days of tenure and beyond. This is an exciting, high-visibility opportunity to shape the first moments of Membership while collaborating with partners across execution, product, and marketing.
Key Responsibilities:
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- Support the execution of the Early Tenure Email Curriculum, which includes five key touchpoints in the first month of Card Membership, to drive early spend, lend, and digital adoption.
- Assist in maintaining and optimizing Digital Member Guides, an always-accessible resource for Card Members, with a focus on driving early tenure engagement.
- Work closely with partners across the US Consumer Card organization, including the Loyalty Marketing Enablement team to ensure detailed campaign execution, Product Line Strategy to align with product strategies, and other key partners.
- Monitor performance metrics, analyze data, and support optimizations to improve engagement and campaign effectiveness.
Minimum Qualifications
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- Passion for the customer and their experience, with a desire to create engaging and effective marketing touchpoints.
- Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
- Proven experience analyzing data to inform strategies and optimizations
- Experience leading internal and external calls
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Analytical mentality with the ability to interpret data, track performance, and optimize campaigns.
- Desire to have fun, encourage a positive team culture, and embrace a growth mindset in a dynamic environment.
- Bachelor’s degree required
Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers - Click to view the “Know Your Rights” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster
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American Express is a multinational financial services corporation and global leader in providing personal, small business, and corporate credit cards.
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