Senior Account Director, Experiential

Who We Are:

160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands.

The Role and What You'll Do:

The Sr. Account Director, Experiential will lead one of 160over90’s key accounts and all their exciting experiential efforts around the FIFA World Cup 26TM.  The Sr. Account Director will oversee the day-to-day team and be responsible for the planning, coordination and bringing to life experiential marketing activations at FIFA Fan FestivalTM 2026 across multiple Host Cities for the duration of the FIFA World Cup 26TM.  This individual will ensure our clients receive superior service while motivating a team of professionals to achieve sustainable results. Our ideal candidate is a demonstrated leader that understands how to drive strategy across the holistic consumer journey but focusing on the event marketing landscape (e.g. events, mobile tours, grassroots, field marketing, large productions, etc.), ultimately to drive conversion. This leader will be responsible for driving the engagement across a large client and should have a proven success rate of increasing growth and profitability across multiple accounts, while leading a team of several individuals, varying talents and collaborating across many disciplines.

The best candidate for the Sr. Account Director - Experiential position must have direct experience in the experiential marketing industry, but also knowledge of delivering digital, mobile and social elements within this landscape.  They will also help to deliver the value of our creative work, measurement of programs and drive business results through analytics. Our desired candidate is a trusted and highly collaborative thought leader that can work cross-functionally in a large network organization with a variety of people and work styles.

Responsibilities

Account Management

• Manage activity with account team
  • Provide strategic leadership for brand clients to the respective verticals and channels
  • Partner daily with our Strategy & Creative team to ensure all needs are delivered and align to client briefs and deliverables
  • Become an expert in our client’s competitive landscape, providing POV for the client on best in class, and additional learnings
  • Ensure briefs are received from clients that clearly deliver timing, expectations and budgets
  • Align expectations and monitor holistic team’s workflow
  • Provide critical day-to-day supervision and oversight
  • Identify and suggest Training/Development needs
  • Provide ongoing performance feedback and empower team members
• Manage the collective experiential process
  • From brief, to strategy, to creative, to production to activation and everything in between
• Manage the creative process
  • In conjunction with the Strategy team, brief the creative team either personally or through close oversight of account managers, reviewing deliverables and comp materials
  • Work with the team in the development of concepts and supporting tactics
• Responsible for developing scopes of work with clients
• Lead development of proposal/deck presentations
• High-level thinking
  • Work with managers to maintain high standards and push forward key insights and ideas
  • Identify opportunities for incremental business
  • Consistently provide added-value ideas

Client Service

• Provide support to Leadership on effectively managing high-level clients
• Build relationships up through our client organization at senior levels
• Work with 160over90 Leadership to contribute ideas effectively for client business plans on an annual basis

Production

• Partner very closely with our Production Team on budgets, timelines and workback schedules
• Align with our creative output on the production of deliverables for our clients
• Strong understanding of producing various size events, types of materials, fabrication of elements, cost perimeters and production timelines
• Work across several vendors in conjunction with the Production team to deliver the best work, but drive efficiencies within client budgets

Finance Management

• Manage revenue and forecast projections
• Manage resources to ensure client profitability
• Work with Leadership for overall staffing/resource allocation
• Manage client billing and financial status reports at a higher level

Strategic Thought Leadership

• Work with Leadership to guide upfront planning process
• Partner with strategic planning and creative teams for concept development
• Work with Leadership to develop measurement criteria for all projects, holding appropriate team accountable for results

And All Along the Way

• Always conduct oneself in a professional manner, focused on the success of the team and agency
• As a manager and rising agency leader, a clear and consistent management style will ultimately help your team below as well as above
• Maintain control and steer all conversations toward successful resolution of issues
• Include your manager to help mentor cross-functionally, as you have visibility to the wider team

You Have These:

• Bachelor’s Degree in Communication, Marketing, Advertising or similar
• Enthusiasm for the promotions/experiential/advertising/retail marketing fields
• 14+ years of experiential/event marketing experience within a client or agency environment
• Experience in the beverage and sports industries a plus
• Excellent management skills, with the proven experience to lead a team and client with confidence and magnetic, intelligent, strategic leadership
• Excellent oral and written communication skills
• Team player who is positive and upbeat with high potential for coaching and mentoring

How we work: 

WME Group is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.

 

Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Range Minimum:

$135,000 annually

Hiring Range Maximum:

$180,000 annually

160/90 is proud to be an equal opportunity employer that encourages applications from qualified, eligible candidates from all backgrounds and life experiences regardless of race, gender identity, disability, age, sexual orientation, religion, or belief.