Growth Marketing Manager

About the position:

Velosio is seeking a strategic and hands-on Growth Marketing Manager to own the marketing funnel and directly impact revenue. You are a data-driven marketer who thrives on turning insights into action and building a scalable, predictable lead generation engine. In this role, you will be the driving force behind our customer acquisition strategy, leading campaigns across multiple channels, relentlessly optimizing every conversion point, and collaborating across the company to ensure marketing efforts translate into measurable business growth. If you are a results-obsessed problem-solver with a passion for building, testing, and scaling what works, we want to hear from you.

Your day might look like:

• Performance Marketing & Demand Generation 

  • Execute a portfolio of multi-touch campaigns, including email marketing, webinars, paid advertising, content syndication and events, to drive qualified leads and support the pipeline. 
  • Plan, launch, and optimize paid campaigns across channels like Google Ads, LinkedIn, and Meta to generate a continuous pipeline of qualified leads. 
  • Manage campaign budgets effectively, meticulously tracking cost-per-acquisition (CAC) and return on ad spend (ROAS) to maximize ROI. 
  • Develop and execute multi-touch Account-Based Marketing (ABM) and demand generation campaigns to target and engage key accounts and industries. 
  • Utilize marketing automation tools to build and deploy sophisticated lead nurture programs, email campaigns, and automated outreach flows. 
  • Formulate and manage the execution of on-site advertising strategies across Velosio's web properties to enhance brand visibility and drive user engagement and passive lead generation. 
  • Specialize in segmenting customer audiences based on demographics, behavior, and engagement metrics to deliver personalized and targeted messaging. 
  • Coordinate resources, budgets, and external vendors as needed to achieve project objectives on time and within budget. 
  • Develop and own webinars and webinar follow-up emails, ensuring timely, engaging communication with strong CTAs; including educational nurtures, thank you’s, and demos. 
  • Identify opportunities for referral traffic, and deployment of campaign assets and CTA’s to third party properties. 

   

• Full-Funnel Optimization & Analytics 

  • Own and analyze the performance of the entire marketing funnel, from Lead to MQL to closed-won, identifying and systematically eliminating points of friction. 
  • Create, build, and continually A/B test landing pages, ad creative, and messaging to improve conversion rates (CRO). 
  • Inform and execute on content strategy, optimize web properties, and drive organic traffic growth. 

   

• Content & Campaign Execution 

  • Develop compelling messaging and write high-converting copy for landing pages, emails, ads, video scripts, case studies, and social posts. 
  • Collaborate with internal teams, freelancers, and agencies to produce and launch on-brand campaign assets, including graphics, videos, and case studies. 
  • Manage the content calendar and partner with thought leaders to create and repurpose content that fuels the marketing engine. 

   

• Strategic & Cross-Functional Partnership 

  • Work closely with internal teams to align marketing initiatives with business priorities and go-to-market strategies. 
  • Serve as the key marketing contact for inter-departmental requests, providing digital support and ensuring brand consistency. 

   

• Reporting & Performance Monitoring 

  • Monitor email and campaign performance metrics such as open rates, click-through rates, conversion rates, and ROI. 
  • Track progress, identify potential risks or roadblocks, and implement mitigation strategies to ensure successful outcomes. 
  • Provide regular reports and insights on campaign performance, trends, and recommendations for optimization to drive continuous improvement. 

What you'll bring:

• • The ideal candidate is a practitioner of full-funnel marketing with a proven ability to drive revenue growth in a fast-paced environment. 
  • 5+ years of B2B marketing experience, ideally in a growth-stage or high-velocity tech environment. 
  • A strong, demonstrable track record of success in lead generation, pipeline creation, and full-funnel optimization. 
  • Deep analytical capabilities with extensive experience owning pipeline metrics, making data-informed decisions, and presenting results to leadership. 
  • Hands-on-keyboard experience with marketing and sales platforms like HubSpot, SEMRush, and Google Ads. 
  • Excellent writing and editing skills—you know how to connect with a B2B audience and drive action through compelling copy. 
  • A strategic thinker and a self-starter who is comfortable managing multiple projects simultaneously and thrives in an entrepreneurial environment. 

Who we are:

At Velosio, we focus on what matters most - our people. We are a values-driven organization committed to delivering an outstanding employee experience to all our team members.

 

Velosio’s years of experience with business applications translate to a deep bench of tenured team members with competency across enterprise resource management (ERP), customer relationship management (CRM), and cloud services.

 

We have earned recognition from Microsoft as a top 1% performing partner worldwide and an emerging NetSuite leader. We have strategic independent software vendor (ISV) partnerships and a portfolio of solution and service offerings to accelerate what’s next for business.

 

Our mission is to enable clients to realize business value faster, simplify the process of deploying technology, acquire deeper data-driven insights, and explore ongoing innovation to drive business forward. We support the entire Microsoft Dynamics portfolio, Office 365 family and Azure services. Velosio is the only Microsoft Cloud Distributor that specializes in Dynamics 365 and is a prominent Microsoft Master VAR. Headquartered in Columbus, Ohio, Velosio’s 400 employees serve over 4,000 clients.

 

Beyond our expertise, as a Velosio team member, you can leverage the Velosio award winning culture - a network of top-notch peers, day-to-day flexibility, career development resources and the largest incentive opportunities in the industry.

Some reasons you might like working with us:

At Velosio, YOU MATTER.

 

Due to our proven commitment to delivering an exemplary employee experience, Velosio was awarded Best Company Culture and Best Company for Women by Comparably in 2023, 2022 and 2021, in addition to Best Company for Career Growth, Best Perks & Benefits, and Best Leadership Team by Comparably in 2022 and 2023!

 

Access the following link to see why 100% of current Velosio team members feel their company is invested in their career growth, 99% of current Velosio employees feel their manager cares about them as a person, and 99% of current Velosio team members look forward to interacting with their coworkers every day: 

https://www.comparably.com/companies/velosio 

 

At Velosio, YOUR WELLNESS MATTERS.

 

We know one size doesn't fit all, which is why we offer a comprehensive benefits package that allows our team members to create a personalized plan best suited for their unique needs, including:

• 3 Medical Insurance options with a company contribution to HSA
• 3 Dental Insurance options including adult orthodontics
• 3 Vision Insurance options
• Unlimited PTO!
• Remote working environment
• 401k Match 50% of the first 6%
• StayWell Program – a cash reimbursement up to $600 a year toward Wellness
• Quarterly Incentive Program