Director, Brand & Content

Who are we?

UpGuard’s mission is to protect the world’s data. We obsessively seek out elegant, robust ways to enable our customers to find, acknowledge, and remediate cyber risk. With UpGuard, organizations leverage our security expertise and software to automate what was once laborious, spreadsheet-driven processes–whether it's monitoring the attack surface of hundreds of vendors or assessing the security of their own infrastructure. UpGuard is used by some of the world’s largest, fastest-growing, and most innovative companies. 

The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organizations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.

Where does this role fit in?

This role is a pivotal leadership position within UpGuard's marketing team. In this role, you'll be instrumental in shaping UpGuard's market presence and reputation through strategic brand partnerships, impactful public relations, and innovative content strategies. You'll work cross-functionally with teams like Corporate Development, Design, and Product Marketing, directly impacting the company's growth trajectory and achieving its strategic business objectives.

• Pioneer Strategic Activations: Develop and lead content strategies that leverage brand partnerships and sponsorships to expand our reach, enhance credibility, and generate qualified leads.
• Elevate Brand Presence: Drive content initiatives to advance our public relations activities and cultivate impactful sponsorship collaborations that resonate with key audiences.
• Innovate Content Operations: Apply an analytical and "engineering mindset" to optimize content workflows, utilizing data and AI to significantly improve efficiency, quality, and volume.
• Maximize Content Impact: Develop and implement innovative strategies to repurpose and distribute content across diverse channels, ensuring maximum reach and engagement.
• Drive Strategic Alignment: Collaborate closely with Design, Growth, Product Marketing, Revenue, and Corporate Development teams to ensure content effectively supports overarching business goals and resonates across all touchpoints.

• Extensive leadership experience in content marketing, with a strong track record in brand partnership/sponsorship activations and public relations within a B2B SaaS environment.
• Proven ability to develop and execute strategic content plans that leverage external collaborations, PR opportunities, and technological advancements.
• A highly analytical and process-oriented mindset with a passion for utilizing data and technology (including AI) to drive continuous improvement.
• Demonstrated success in building and nurturing external partnerships and managing sponsorship engagements.
• Excellent collaboration and communication skills with a proven ability to work effectively across diverse internal teams.
• Knowledge of or a strong interest in cybersecurity is preferred but not required.

• Proven track record of pioneering strategic activations through brand partnerships and sponsorships in a B2B SaaS environment
• Ability to approach content operations with an "engineering mindset," leveraging data and AI to enhance efficiency and quality
• Demonstrated success in cultivating impactful sponsorship collaborations
• Strong capability in driving strategic alignment across diverse internal teams
• Willingness to roll up your sleeves and do what it takes to get things done

• Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing (all regions)
• WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard (all regions)
• $1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)
• Generous Annual Leave/PTO allowances: time to recharge your batteries (all regions)
• 18 weeks paid Parental Leave: irrespective of parenting role (all regions)
• Personal Leave allowance: this includes sick & carer’s leave (all regions)
• Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance (all regions)
• Top-spec hardware: all team members will be provided with top-spec laptops for their role (all regions)
• Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions)

#LI-BW1

UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work, apply now to find out why!

As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

For applications to positions in the United States, please note, at this time we can only support hiring in the following US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC. 

Before starting work with us, you will need to undertake a national police history check and reference checks. Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.