Young Viper Gear: Digital Marketing Manager

Hiring: Digital Marketing Manager

Company: Young Viper Gear LLC

Reports to:  Erica Dill, Director of Operations

Status: Full-Time, W2

Location: Remote with travel / West Coast residence

Position Overview

Do you know how to drive revenue and conversions for an e-commerce brand that sells products on Amazon?

Are you excellent at understanding consumers and inspiring them to buy?

Do you have 5+ years of marketing experience in the consumer products sector (ideally with expertise in the children’s products industry)?

Then the team at Young Viper Gear LLC needs you!

Jennifer Young of Young Viper Gear LLC is seeking a full-time Digital Marketing Manager to help her improve conversions on the company’s impressive library of 900+ Amazon product listings. 

Young Viper Gear LLC strives to enhance everyday living with high-quality, affordable products that bring convenience, innovation, and style to their customers’ lives. Jennifer and her team also work to elevate global commerce by creating valuable products, sharing transformative knowledge, and developing cutting-edge tools that empower sellers and brands to succeed, all while maintaining a leading standard of excellence.

You are the ideal candidate if you are experienced with ecommerce selling via Amazon (ideally with children’s products) to identify and implement what works to drive conversions. You love managing projects and creating marketing that “works.” You deeply understand consumer psychology, have Amazon ecommerce marketing experience using Amazon’s internal A+ and From The Brand pages experience, and are a parent who understands the needs and preferences of families.

You are a driven, down-to-earth self-starter who is deeply versed in Amazon selling and advertising that converts. Your digital marketing experience includes copywriting, SEO, and images and videos that drive sales for e-commerce brands on Amazon. 

You know how to get things done and love managing projects, tracking metrics, and taking action to increase revenue. You’re exceptionally good at identifying copy, creatives, and videos that convert. (You don't need to be a full-fledged copywriter, but you know good conversion copy when you see it and are also familiar with Amazon SEO best practices.)

You are improvement-oriented and love to brainstorm ideas, follow data, and figure out how to make things better. You don’t let your ego or “creativity” get in the way of what works. You are also comfortable in remote work environments, work well as part of a team, and have two or more years of experience leading an international team.

If this kind of work excites you, and you’d love to be part of growing an e-commerce brand that strives for brand excellence, an incredible customer experience, and solutions that improve the everyday lives of families, you’re a great fit for this Digital Marketing Manager Role! 

Responsibilities (tasks associated with the role)

• Audit Amazon product listings and develop a general branding guide and strategy, including how to categorize the company’s products
• Make creative briefs to guide the creative team on how to make product listings appealing, including copy, images, and videos
• Complete customer surveys and A/B testing to improve the conversion rate of the product listing based on customers' feedback.
• Write appealing product descriptions,  product image text, and video scripts.
• Develop optimized Amazon A+ page product listing templates
• Optimize conversion rates on current Amazon product listings
• Managing marketing team to improve brand awareness (2 in S. America/5 in China)
• Ability to write high-conversion product descriptions and ensure ads and product descriptions convert while also maintaining brand standards
• Work with the Product Manager to prepare for launches
• Brainstorm and collaborate with team members on product ideas, launches, and marketing
• Oversee Amazon storefront, including how listings are displayed, and identify opportunities for higher conversions (including cross-sell opportunities, which images to use, and which order to put them in)
• Monitor the Dashboard KPIs regularly for conversion rates, click-through rates, and total sales

**Requirements**

• Eligible to work for any US employer without any sponsorship requirements (not a contract role).
• You must be located in the U.S. on the West Coast. Pacific or Mountain time zones, highly preferred.
• Must be available Monday-Friday in the evening between 6:30 pm - 9:30 pm PST
• This is primarily a 2nd shift role, or split shift.
• Ability to travel 8-10 weeks a year, with 3-4 week intervals in China
• 2+ years D2C ecommerce digital marketing conversion experience for physical products using Amazon as a storefront and A+ feature
• Experience with videos/photos that convert
• Graphic design software experience and AI software experience
• Can provide samples of your work without NDA issues
• Understands the needs and preferences of parents and families 
• Access to a computer 
• Reliable internet connection
• Reliable and distraction-free work environment 

Additional requirements:

This position is for a person who is:

• 2+ years Digital Marketing Manager experience, or similar role
• 2+ years of leadership experience 
• 2 + years experience working with Amazon & A+ product pages
• Experienced with copywriting, ads, and images that convert
• Experienced working with influencers for video and photo ads
• Experienced with project management
• Understanding of consumer psychology
• Able to travel for 3-4 week intervals/8-10 weeks a year
• Analytical and detail-oriented
• Flexible with their work schedule
• Proactive, driven, and takes initiative
• Open to learning new things
• A quick learner
• A self-starter
• Down to earth
• Emotionally intelligent
• Takes responsibility and is willing to be accountable
• Able to work effectively as part of a team
• Does not try to fix what isn’t broken
• Experienced working with international cultures

This position is NOT for someone who:

• Is not willing to work a long-term 2nd shift role
• Is not willing to work evenings or split-shift long term
• Looking for a temporary role until something else turns up
• Is not willing to travel for prolonged periods, 3-4 week intervals
• Cannot attend international team meetings in the evening
• Is inexperienced with team leadership
• Can’t handle working with people from different cultures
• Has a large ego and has to dominate discussions
• Blames others instead of taking ownership and being accountable
• Is unwilling to learn new things
• Can’t handle direct communication or personalities
• Has to get creative instead of simply doing what works

Software Utilized by Company

Amazon Store Builder, Amazon A+ Page, Lark, Lark Docs, Google Workspace, WeCom, lingxing, BambooHR, Clockify

Current Team Members

CEO, Creative Director, Product Manager, Copywriter, Sourcing Manager, QC Engineer, Data Engineer, Marketing Team

Offer Details

• This is a full-time, remote employee position with travel expectations.
• Pay is between $70,000 and $100,000/year based on experience.

NOTE: Only candidates in the U.S. will be considered for this role, with a strong preference for the West Coast due to the 2nd shift requirement.

About Young Viper Gear LLC

At Young Viper Gear LLC, our mission begins with our desire to elevate global commerce by creating valuable products, sharing transformative knowledge, and developing cutting-edge tools that empower sellers and brands to succeed. 

By leading the way in brand excellence, we strive to both set the standard for exceptional customer experiences by offering innovative solutions and nurturing a community of successful brands.

Our mission includes inspiring and enhancing everyday living by providing high-quality, affordable products that bring convenience, innovation, and style to our customers’ lives. 

We also seek to become the leading partner with other brands on Amazon to elevate them with tailored, data-driven strategies, support, and exceptional management that drive innovation, sales, growth, visibility, and strong brand identities.

You can learn more about the company HERE.

The cultural pillars of the company include:

• We believe in transparency and honesty.
• We believe in being empathetic and understanding.
• We believe in a win-win mindset and finding good solutions that work for all parties.
• We believe in continually learning.
• We believe in long-term thinking and focus.
• We are good people who care about each other.
• We help each other grow and achieve more.