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Regular or Temporary:

Regular

Language Fluency:  English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

This role will be office centric and must sit in one of the locations listed on the requisition.

The Small Business Interest-Bearing Deposit Product Manager is responsible for designing and driving the strategy for small business money market, savings and CD products and is accountable for the P&L and key performance metrics for these products. Responsibilities include product development, product management, competitive benchmarking, monitoring voice of client, leading strategic initiatives, financial analysis, business requirements and end-to-end process oversight. The Product Manager partners with marketing and analytics teams to develop and deliver promotional offers; also partners with channel leadership across branch, phone and digital channels to drive sales & service process effectiveness. The Product Manager maintains a close partnership with Legal, Risk and Compliance teams. This role is part of the Small Business Deposits team that manages deposit products & services for business and nonprofit clients up to $10MM in annual sales revenue.

ESSENTIAL DUTIES AND RESPONSIBILITIES 
Following is a summary of the essential functions for this job.  Other duties may be performed, both major and minor, which are not mentioned below.  Specific activities may change from time to time. 
 
1.    Responsible for product management for a set of deposit or debit products.  Responsibilities include financial performance, product design, product development, distribution and pricing. 
2.    As a senior product manager, actively mentor and informally coach other product managers and analysts. 
3.    Determine and deliver financial targets for sales production, balance growth, client acquisition, client retention, net interest income, fee revenue and overall revenue.  Monitor performance in all of these categories.  Monitor and adjust product pricing, including rates, fees, waiver policies/practices, etc. to optimize performance.   Identify and manage key drivers.  Understand and react to economic impacts.    Identify and execute improvement opportunities.  
4.    Serve as a Deposits SME on projects that support profitable growth, operational soundness, or regulatory compliance for deposit & debit products, fees or services.  
5.    Create a strategic roadmap for the product launches and enhancements across the product set.  Design, build and launch new products and product enhancements to meet client needs and improve Truist competitive position, profitability and risk profile.  Retire and sunset products that are outdated.   
6.    Partner closely with Marketing team to design and execute marketing, promotional and sales campaigns to drive client acquisition, deepening and retention through broad range of distribution channels including branch teammates, direct mail, digital marketing and outbound calling. 
7.    Monitor client and teammate experience through surveys results, complaints reviews and teammate feedback.  Identify process improvements to improve client and teammate experience. Work with Channel Leaders,  Complaints partners, and Enablement teams to research and resolve client issues and create product and process documents to assist in teammate training.  
8.    Build and maintain strong partnerships with key functional leaders.  (Marketing, Legal, Risk, Compliance, Distribution, Servicing, Operations, Analytics, Technology, etc.) Lead and influence cross functional teams across marketing, distribution and service channels, operations, technology, legal, risk, and compliance in an ongoing mission to optimize products/services, client experience, and financial return in a consistent manner with corporate strategies.  Ensure compliance with the broad range of regulations that apply to consumer and small business banking and/or debit card payment solutions.  
9.    Maintain a broad and deep understanding of clients and their financial needs, using client analytics, industry research, industry news, market research, focus groups, and branch teammate feedback.  Ensure product strategy is aligned to emerging client needs.  
10.    Monitor industry trends and competitive intelligence to understand strategies and tactics used by banks, fintechs, and other emerging competitors to deliver deposit and debit products to consumer and small business clients.  Ensure product set is well-positioned vs. competitors.
 
QUALIFICATIONS 

Required Qualifications: 
The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 
1.    Bachelor’s degree in a business-related major with a strong academic record, or equivalent education and related training 
2.    10+ years of work experience within Banking or Financial Services 
3.    5+ years of experience in a staff role such as product management, product strategy, analytics or marketing. 
4.    Outstanding influencing, partnership-building and collaboration skills with proven ability to drive strategic change on major projects. 
5.    Exceptional analytical and creative problem-solving skills - ability to generate actionable insight and recommendations from complex analytics and large data sets. Demonstrated strategic thinking, problem-solving, and decision-making skills 
6.    Demonstrated success working within and leading cross-functional teams of senior leaders without formal authority 
7.    Excellent written and verbal communication skills.  Ability to succinctly and clearly convey conclusions and recommendations to senior leadership. 
8.    Ability to successfully handle multiple priorities within a fast paced, results-oriented environment and make decisions on where to focus efforts 
9.    Ability to work with a high degree of autonomy in ambiguous and changing situations to manage results and meet deadlines with superior quality.   
10.    Demonstrated ability to identify and manage key risks and to work effectively with risk leaders. 
11.    Ability to guide and manage third party vendors on matters including contract negotiations, continuous improvements, ongoing monitoring and partnership activities 
12.    Demonstrated proficiency in basic computer applications, such as Microsoft Office software products. 
13.    Ability to travel, occasionally overnight 
 
Preferred Qualifications: 
1.    Master’s degree 
2.    7+ years combined experience in consumer banking, small business banking, debit, or payments

3. Strong analytical skillset i.e. client and marketing analytics and financial analysis
4.    Broad and diverse experience in marketing, finance, acquisitions, product development and analytics. 
5.    Broad experience across channels, including branch leadership experience. 
6.    Leadership experience in the Product Management lifecycle including idea generation, developing, implementing and managing products and services 
7.    Experience providing leadership and guidance to analytics efforts  
8.    Project Management experience 

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.

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