Head of Digital Marketing, Analytics & Marketing Technology

Head of Digital Marketing, Analytics and Marketing Technology is an executive leadership position that will drive the transformation and execution of our digital marketing technology, analytics capabilities and the creative design studio. Reporting directly to the Chief Marketing Officer (CMO), the role will oversee a team of 175+ professionals globally, to deliver exceptional digital experiences, as well as non-digital creative experiences that drive business growth, customer engagement world-class operational excellence through automation, data-driven decision making, and strategic prioritization.  

This is a new role that combines strategic leadership in marketing, digital marketing innovation, and creative design excellence to drive organizational success and brand growth.

Top priorities for this role include: 

• Building a streamlined, integrated team across digital, analytics, and design that maximizes the use of technology, AI, data and automation to meet our business needs 

• Defining the vision and implementing AI and new technologies across the team

• Transforming and bringing best in class practices, and knowledge in tech, data and analytics to the team, and driving the use of AI across the team 

• Key near-term successes of this role include defining future state technology and organization, identification of top priorities and plan to implement key priorities.  

 

About the role

As Head of Digital Marketing, Analytics and Marketing Technology you will be responsible for:

Strategic Leadership 

• Develop and execute a comprehensive digital and technology strategy aligned with Thomson Reuters' business objectives and brand vision 

• Drive digital marketing transformation initiatives across the organization, fostering innovation and adoption of emerging technologies 

• Collaborate with cross-functional leadership teams to ensure digital, analytic, and technology initiatives support broader business goals 

• Serve as a key member of the marketing leadership team, contributing to overall marketing strategy and business planning 

• Establish clear priorities and focus areas to maximize impact and resource utilization across all digital initiatives 

Digital Marketing & Channel Management 

• Lead all digital marketing channels including website, paid search, SEO, display advertising, and paid social media 

• Oversee website strategy, user experience, content management, and optimization to drive engagement and conversion 

• Develop and implement digital media strategies that effectively reach B2B target audiences and drive measurable results 

• Establish best practices for digital campaign execution, measurement, and optimization 

• Enhance audience targeting capabilities through advanced segmentation and personalization strategies 

Marketing Technology & Innovation 

• Evolve a world-class marketing technology ecosystem that drives efficiency through automation and reduces manual processes 

• Implement intelligent workflow solutions that streamline operations and improve team productivity 

• Own the enterprise marketing technology stack, ensuring integration, optimization, and adoption across the organization 

• Identify and implement new digital creative technologies to enhance brand storytelling and customer engagement 

• Drive innovation in marketing technology capabilities to improve marketing effectiveness, efficiency, and personalization 

• Establish governance frameworks for marketing technology selection, implementation, and utilization 

Analytics & Data Management 

• Lead marketing analytics and advanced analytics teams to derive actionable insights that directly support business objectives for customer, marketing and digital analytics 

• Develop comprehensive measurement frameworks to evaluate marketing performance and ROI 

• Create robust reporting systems that connect marketing activities to business outcomes 

• Design and implement sophisticated data strategies that enhance customer understanding and targeting capabilities 

• Champion a data-driven culture across the marketing organization, enabling informed decision-making 

• Leverage predictive analytics to identify opportunities and optimize marketing investments 

Design Leadership 

• Provide strategic direction for the design function, linking design with brand strategy, technology, and on-going brand transformation. 

• Foster collaboration between design and digital teams to create cohesive, compelling customer experiences 

• Oversee the development of design systems that enable consistent brand expression across channels 

• Drive design innovation that differentiates Thomson Reuters in the marketplace, and enables our creative talent to use best in class technology 

• Ensure design excellence through talent development, process optimization, and quality standards, and commitment to accessibility standards 

• Integrate design thinking with data insights to create more effective customer experiences 

Team Leadership & Development 

• Visionary leadership, foster a culture of innovation, collaboration, and continuous improvement 

• Develop talent through coaching, mentoring, and professional development opportunities 

• Manage resource allocation and budget to maximize impact and efficiency 

• Implement effective prioritization frameworks that align team efforts with strategic business objectives 

Innovation and Continuous Improvement 

• Stay updated with the latest marketing trends, technologies, and best practices across operations, digital, and design 

• Implement continuous improvement processes to enhance marketing efficiency and effectiveness 

• Deliver effective change management for new marketing processes and technologies 

About You

To be considered for the Head of Digital Marketing, Analytics and Marketing Technology you will have:

• 15+ years of progressive experience in digital marketing, technology, and analytics leadership roles 

• Proven track record of leading digital transformation initiatives in B2B SaaS environments 

• Extensive experience managing websites, paid media channels, and marketing technology platforms 

• Demonstrated expertise in leveraging data and analytics to drive business results 

• Experience building automated marketing systems that reduce manual effort and improve efficiency 

• Success in developing and implementing sophisticated audience targeting and data strategies 

• Experience leading large, diverse teams across multiple functions 

• B2B SaaS marketing experience is essential, with preference for experience in information services, professional services, or technology sectors 

• Deep understanding of digital marketing channels, technologies, and best practices 

• Strong knowledge of marketing technology platforms, integration approaches, and vendor management 

• Expertise in data analytics, AI/ML technologies, measurement frameworks, performance optimization 

• Strategic thinking with ability to translate vision into actionable plans 

• Excellent prioritization skills with ability to focus resources on highest-impact initiatives 

• Advanced knowledge of marketing automation systems and workflow optimization 

• Expertise in developing data-driven targeting strategies for B2B audiences 

• Excellent communication and presentation skills with ability to influence at all levels 

• Financial acumen with experience managing significant budgets 

• Change management expertise with ability to drive organizational transformation 

Education 

• Bachelor’s degree in marketing, Business Administration, Communications, or related field required, master’s degree (MBA or Marketing) preferred 

• Professional certifications in marketing, digital marketing, or project management are valuable 

Personal Attributes 

• Visionary leader with an entrepreneurial mindset 

• Collaborative partner who builds strong relationships across the organization 

• Creative problem-solver with bias for action 

• Adaptable and resilient in fast-changing environments 

• Customer-centric approach to digital experience design 

• Passion for innovation and continuous learning 

• Strong focus on operational excellence and efficiency 

#LI-LG1

What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.

• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations.

Eligible office location(s) for this role include one or more of the following: New York City, San Francisco, Los Angeles, and/or Irvine, CA; McLean, VA; Washington, DC. The base compensation range for the role in any of those locations is $273,000 - $409,000.
For any eligible US locations, unless otherwise noted, the base compensation range for this role is $273,000 - $409,000.

This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.
Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.


About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.

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More information about Thomson Reuters can be found on thomsonreuters.com.