General Manager, U.S. – K-12 Education

Are you a dynamic, strategic leader ready to drive revenue growth and market expansion in the U.S. for a top global educational publisher?

Twinkl is dedicated to helping those who teach by providing high-quality, teacher-created, curriculum-aligned resources. With a mission to inspire and empower teaching and learning, they strive to create a meaningful impact in classrooms around the world. They seek a General Manager to materially scale their U.S. business.

Reporting to the Twinkle CEO, the ideal candidate will be a proven commercial leader in the US K-12 education space with experience marketing and selling directly to educators.

Major Responsibilities

• Own, refine, and execute the US go-to-market (GTM) strategy to drive market penetration & growth
• Take full P&L responsibility and define & monitor GTM performance
• Drive B2C acquisition & retention including optimized funnel performance and increased lifetime value
• Build and lead a high-performing U.S. team
• Lead key sales initiatives including channel expansion & partnerships
• Lead day-to-day execution across U.S. team; establish a clear operation rhythm across Content, Product, Marketing, etc.
• Build a demand-led content engine
• Tailor product strategy to U.S. market; support innovation and platform improvements; optimize user journey
• Champion customer understanding and market insight; build a best-in-class customer support model
• Collaborate with global departments and support functions to maximize US team performance and support achievement of business goals

Preferred Qualifications

• US K-12 education experience
• Hands-on strategic & commercial leader
• B2C marketing expert including use of digital channels
• Experience leading high performing teams
• Track record of driving revenue growth
• Experience in scaling content operations and managing content production teams
• Bachelor’s degree in Business, Marketing, or related field; MBA or relevant Master’s degree a plus
• Remote in U.S.

Twinkl is a leading educational content publisher, founded with a mission to help those who teach. They’ve provided educators across the United States and around the world with high-quality, low-cost teaching resources for over a decade. Twinkl brings K-12 learning to life by creating a constantly growing library of instantly-downloadable educational resources for teachers, parents, schools, and homeschools.

Founded in 2010, Twinkl is headquartered in Sheffield, U.K, employs over 1800 people across the globe, and serves educators in over 300 countries!

The Renaissance Network – Building World-Class Teams to Impact Education

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