Senior Sales Activation Specialist

Salary $65,000 + up to $5,000 annual bonus

Welcome to The Marketing Practice. We're not just an agency; we're the trendsetters in the integrated era of B2B, armed with a global team of 300+ B2B specialists ready to unlock your potential. Our clients include the biggest names in the tech universe. We're talking partnerships with the trailblazers and the disruptors - working with them across the entire funnel to achieve the kind of growth that turns heads and wins awards.

We thrive on identifying, recruiting, and nurturing talents and you're next on our list! We trust you to manage your own time, we help you amplify your skills and create a career that not only defines success but reflects the genuine joy of mastering your craft. 

What we are looking for

We’re pretty good at sales activation. We get brilliant results and win awards for TMP.

With growth comes opportunity, and this role will take a central part in delivering the success our clients are looking for when they work with The Marketing Practice.

You are a passionate and self-motivated sales & marketing professional who is energized by creating solutions to client sales & marketing challenges. You are always looking for ways to delight your client stakeholders by generating and providing deep insight into their customers & prospects.

You are always looking at how you can deliver the highest quality insights & results through an eye for detail, being a problem solver and possessing strong written and verbal communication skills. You’re highly skilled at remote sales – being able to deliver sales services yourself and manage/review others in that capacity as needed.

You can juggle tasks to prioritize, ensuring the right focus and time is applied to each program. Able to operate independently, achieving an appropriate balance between implementing the guidance provided whilst drawing upon the resources around you to ensure work is always delivered to a high standard.

Your colleagues in other departments will approach you for guidance, advice and trust your contribution. You lead by example and deliver appropriately qualified opportunities. Your activity levels are consistently above basic standards whilst you are also utilizing various channels to deliver your results.

What you will do

1. This role involves a mix of:
2. Outbound prospecting on behalf of clients through multiple channels (phone, social, email)
3. Quality controlling opportunities generated by other individuals, partners and channels
4. Working collaboratively with our clients and partners to ensure opportunities are followed up and converted
5. Helping our client services team to articulate the value of what we are doing for our clients – through reporting, regular client calls and review meetings

As a project-based business, this mix will fluctuate depending on the programs that are live at any one time however, this is the core skillset required for the job.

Key Responsibilities:

• Meet or exceed daily, weekly and monthly targets for activity and result generation (i.e. Delegate recruitment, opportunity generation etc)
• Create engagement with senior decision makers using a mix of telephone/email/InMail channels (depending on the need of the campaign) to identify business pains & opportunities for client sales team
• Personalize Nurture emails and LinkedIn mails that generate interest and responses
• Develop an understanding of organizational structure in target organizations through research and profiling techniques
• Gathering, applying and reporting business and market intelligence
• Chairing regular client progress reviews by conference call (face to face if/as required)
• Management of account base and ownership of data to maximize data resolution in campaign period
• Liaising with the client stakeholders (in conjunction with Client Services) to receive and understand the brief whilst also preparing the toolkit for campaign delivery
• Liaising with creative services to establish and refine business messaging to support continuous improvement of campaign performance
• Daily reporting of progress against targets including time spent vs budget

Who you are

• Knowledge, Skills and Abilities (Skills and Experience Required)
• Proven record in IT consultative sales or complex proposition sales
• Excellent verbal and written communication skills – able to engage and influence
• Demonstrable understanding of the Sales & Marketing environment, complex sales propositions, and long sales cycles
• Regularly receives great feedback from the client, virtual team and Sales Activation colleagues
• Achieve against demand generation targets on a consistent basis and continues to push to over-achieve every mont
• Activity levels consistently high across phone, Email and Social Networking channels
• Achieves highest level of qualification for leads consistently and can evidence delivery of qualified opportunities that have clear revenue potential
• Has conducted conversations with multiple stakeholders towards qualifying an opportunity in an account; and is able to prospect across all levels of an organization (including C-suite) by making effective use of the intel gained from conversations across the organization and in social networks
• Demonstrates best practice in prospecting through all channels, and can coach others in the team
• Is confidently able to elevate themselves on the phone and in client meetings, in a concise and informative way
• Evidence of strong objection handling skills
• Administration consistently completed in an accurate and timely manner

What you will need

• At least three years’ experience of working in complex B2B business development
• Proven track record for delivering successful prospecting campaigns.
• Proficient with using CRM platforms (such as Salesforce).
• Proficient with IT including Word, Excel, PowerPoint and Outlook.
• Experience using LinkedIn and ideally Sales Navigator

What we offer in return

• Medical, dental, and vision insurance: Health is a priority worth investing in. We empower every employee to take charge of their health by providing comprehensive medical, dental, and vision insurance so they can perform at their best ability.
• Pre-tax flexible spending account (FSA) – healthcare, dependent care, and transit available: We are committed to saving you money as we provide high-quality healthcare that is as flexible and diverse as our team.
• 4% 401(k) contribution with no vesting period: We are invested in our employees' careers. Each individual has the opportunity to build a future for themselves through a 401(k), and we see that as a success for the company as well.
• Plentiful paid time off: Each employee has the freedom to choose how long they want to be away from work. We recommend at least 20 days of PTO, so employees can fully rest and avoid burnout.
• Sick leave (15 days annually): Illnesses are taken seriously at The Marketing Practice. We provide 15 days of sick leave so employees can take their time to make a full recovery before returning to work.
• Holiday shutdown (December 26th - 29th): As the whole company shuts down for a few days, you can celebrate the holidays with loved ones.
• Parental leave:
• Primary caregiver: 12 weeks full pay and then 12 weeks 50% pay
• Secondary caregiver: 12 weeks full pay
• Access to Unmind: Our well-being platform, including access to therapists and coaches
• Employer-funded life, AD&D & disability insurance: The Marketing Practice offers all employees life and AD&D insurance and makes sure you and your loved ones are protected in times of need.
• Company getaways: Whether it is a local office holiday party or a full-blown international trip, we believe in bonding through quality time spent together as a team.

We are currently eligible to hire within these US states:

CA, CO, and NY. 

Diversity equals increased creativity, which equals better results for all. We’re committed to equality of opportunity and applications from all individuals are encouraged. If you have a disability or additional need that requires accommodation, please don’t hesitate to let us know.