Member Engagement Manager, Fun 101

About Us

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here. 

Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

As a Member Engagement Manger, Fun101 for the Loyalty team, you will lead in delivering upon the Circle Member Engagement strategy, inclusive of offers, content and experiences. You will work closely with partner teams to enable seamless Circle engagement and experience plans inclusive of program benefits, partnerships, personalized content, early access, and promotions.  In this role you will collaborate with the PPCOE, Data Sciences, Merchants, Inventory, Roundel, Finance and vendor teams to ensure all engagements are meeting both guest expectations and sales forecast.

• Lead weekly and quarterly recapping routines of Loyalty activations for pyramid teams. Analyze multiple, large data sets across various teams to provide clear, concise impact of Loyalty activations to the program and the pyramid.

• Lead and manage activation plans for the pyramid across cross-functional teams, ensuring alignment and executional success. Monitor results and communicate to stakeholders on necessary actions to achieve goals.

• Support and co-lead the Loyalty Strategy for the Pyramid, driving increased member engagement via trips & spend.

• Support and co-lead internal partnership relationships and activations specific to pyramid.

• Support and co-lead 360 benefits through tailored pyramid engagements as the liaison between the benefit strategy and the key business owners.

• Support and co-lead financial bottoms-up investments of the Loyalty team across pillars & audiences through enterprise financial routines via Pyramids.

• Lead projects that span multiple team within marketing, operations, PPCOE, Merchants, Product, Digital, Stores, & Data Sciences

To achieve these outcomes, your role will need to engage in the following activities:

• Maintain daily interaction with key stakeholder to ensure success of Target Circle

• Report and develop weekly action plans on KPI results and on drivers of variance

• Aggressively prioritize the efforts of guest engagement strategy creation, testing, insights, and guest learnings to ensure the opportunities with the highest potential are always making progress.

• Build strong, trusted relationships through regular collaboration with PPCOE Strategy, Marketing, Loyalty, Finance, and Merchandising DMMs, Stores, Digital partners, technology teams, including product owners, engineers, and data sciences analytics teams

• Analyze root cause using both internal and external reporting tools and drive strategy adjustments as required.

• Deliver guest and financial metrics in support of Target Circle

Core responsibilities of this job are described within this job description.  Job duties may change at any time due to business needs. 

About You

Minimum requirements:

• 4-year degree or equivalent work experience 

• 5+ years related work experience (merchant, vendor, shopper marketing) 

• A collaborator who is able to inspire trust and confidence with a range of partners 

• Experience managing financial performance 

• Demonstrated leadership and decision-making skills 

• Strong written and oral communication skills 

• Strong analytical and problem-solving skills 

• Self-Starter, ability to work independently, strong initiative 

• Strong planning and organizational skills 
   

Desired Requirements:

• MBA

• Knowledge of strategy development, problem solving and hypothesis testing

• Previous experiences: Finance, loyalty, strategy development, working with cross functional teams, merchandising, product technology development, and project management.  

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.