Digital Content Specialist

Job Title

Digital Content Specialist

Agency

Texas A&M University

Department

Texas Real Estate Research Center

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Job Description

Digital Content Specialist

Glimpse of the Job:

As Digital Content Coordinator, you will develop and execute cohesive marketing strategies across the Texas Real Estate Research Center’s social media platforms, website, and Mailchimp campaigns. Your role will involve managing content creation, scheduling, analytics, and performance improvements to drive audience engagement. You will track and analyze campaign results, recommend data-driven enhancements, conduct keyword research, and ensure consistent branding across all digital channels.

Responsibilities will include overseeing social media campaigns (including paid campaigns), optimizing website content and layout, and producing newsletters and subscriber emails.

Proficiency in digital tools like Mailchimp, Google Analytics, and Canva is essential for success in this dynamic, results-driven role.

About the Center:

The Texas Real Estate Research Center was founded in 1971 by an act of the Texas Legislature. The Center’s enabling legislation defines a broad mandate to “conduct studies in all areas related directly or indirectly to real estate and/or urban or rural economics.” In addition to research programs in residential, commercial, and rural land economics, the Center maintains administrative, data, and communications teams to support its research agenda. Please learn more at www.trerc.tamu.edu

What You Need To Know:

Salary: Compensation will be commensurate to the selected hire’s experience.

A cover letter and resume are strongly recommended.

Qualifications

Required Education and Experience

• Bachelor’s degree in Communications or equivalent combination of education and experience.

Required Knowledge, Skills, and Abilities

• Proficient in social media management platforms such as Buffer, Sprout Social, Hootsuite, or MailChimp.

• Ability to effectively communicate both orally and in writing.

• Ability to positively and professionally interact with clients and staff.

• Excellent verbal and written communication skills.

• Ability to multitask and work cooperatively with others.

• Strong interpersonal and organizational skills.

• Ability to present information clearly and concisely.

Preferred Qualifications

• Two years of experience in Facebook, LinkedIn, Instagram, and X social media platforms.

• Proficient in Canva, Google Analytics, WordPress, Microsoft 365, Adobe Acrobat, AI/ChatGPT.

Responsibilities

• Marketing Strategies- Assist in developing cohesive marketing strategies for social media channels, website, and Mailchimp campaigns. Track success of social media campaigns through channel analytics and recommend strategies based on results. Track success of web content through Google analytics and recommend strategies based on results. Track success of MailChimp campaigns through MailChimp analytics and recommend strategies based on results. Document marketing strategies and results.

• Social Media Campaigns- Guide social media content creation and scheduling. Keep up with current social media trends. Manage paid social campaigns. Audit social media.

• Website Content-Recommend placement of content across TRERC website. Suggest enhancements to online content appearance. Identify appropriate related content for online articles, reports, and blog posts. Conduct keyword research. Identify new content types. Integrate web and print content.

• Mailchimp Campaigns- Create MailChimp campaigns including weekly RECON newsletter, monthly Total RECall newsletter, subscriber notification emails for blog and reports.

• Branding- Ensure consistent branding across social media platforms, website, and Mailchimp campaigns.

Other Requirements and Factors

• This position may require occasional travel

• This position is security sensitive

• This position requires compliance with state and federal laws/codes and Texas A&M University System/TAMU policies, regulations, rules and procedures

• All tasks and job responsibilities must be performed safely without injury to self or others in compliance with System and University safety requirements

Why Texas A&M University? 

We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration.  Amenities associated with a major university, such as sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you.  Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes. 

• Health, dental, vision, life and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums

• 12-15 days of annual paid holidays 

• Up to eight hours of paid sick leave and at least eight hours of paid vacation each month

• Automatically enrollment in the Teacher Retirement System of Texas 

• Health and Wellness: Free exercise programs and release time

• Professional Development: All employees have access to free LinkedIn Learning training, webinars, and limited financial support to attend conferences, workshops, and more 

• Employee Tuition Assistance and Educational Release time  for completing a degree while a Texas A&M employee

Instructions to Applicants: Applications received by Texas A&M University must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume or use a LinkedIn profile to pre-populate the online application.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.