Director, Film Planning

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

About Us

Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you’ll find more than a job. You’ll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies, and more. Our flock works hard to connect people to what they love, each other, and the world around them by creating shared experiences through culture-defining entertainment. 

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us.  We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent. 

Here you can fly to new heights!

The Position

Peacock is seeking an innovative and experienced marketer to lead the development and execution of our film title marketing strategies. The Director, Film Planning will work closely with the Vice President of Film Planning to execute the vision for marketing efforts, providing strategic direction and management of assigned projects to ensure the delivery of best-in-class results, engaging audiences and driving towards our business goals. Critical to the success of this role is unwavering cross functional campaign leadership, ensuring all functions and individuals are actively included to collaborate and universally aligned to the same goals and objectives. The Director, Film Planning will be responsible for collaborating on the overall strategic and creative frameworks within which the film marketing organization will operate, ensuring cross functional success.

This role will be responsible for key stakeholder management and an ability to present to and influence senior management as well as work closely with internal and external talent, effectively leading a highly skilled team to achieve the goals and established KPIs.

The Person

You are a data-minded creative marketer and business leader who can lead cross functional teams to cut through a crowded and extremely active marketplace with effective campaigns, activations, and stunts. You like to take big swings on ideas that are grounded in the needs of the business and help to drive both short-term and long-term KPIs. You are passionate about film content and are motivated by the opportunity to reinvent the marketing wheel. You operate with a challenger mentality and will adapt and react to changing market conditions and business needs.

Responsibilities include, but are not limited to:

• Serve as the full-funnel steward for all marketing communications/campaigns in support of Peacock’s film slate.
• In partnerships with the strategy/comms team develop, articulate and advocate internally and externally, the unique selling proposition, cultural context and consumer/advertiser appeal for Peacock’s films using research and cultural insights to support.
• Partner and execute a cross functional marketing & promotions strategy for the film slate and the titles therein, in support of specific Peacock as well as Company-wide initiatives. 
• Partner with the various internal and external content stakeholders to ensure their needs and objectives are heard, managed and addressed throughout the process.
• Collaborate closely with cross-functional partners and counterparts in all departments to ensure that integrated plans deliver on both long-term and immediate-term business objectives.

The Experience

• Minimum of 8 years of content and/or consumer marketing experience within the media and/or entertainment. 
• Previous experience within a digital subscription service (SVOD, Music, Mobile, etc.) highly desired.
• Demonstrated ability to create, launch and implement content-focused marketing strategies for large, complex organizations.
• Strong leader and persuasive communicator with a vision, who can collaborate successfully internally and across various departments, and create an environment that nurtures creativity and break-through strategies.
• Excellent writing and verbal communication and presentation skills.
• A proven track record of leading teams and building culture; someone who knows how to integrate himself/herself into teams and work collaboratively and is hands on.
• Entertainment enthusiast; demonstrated strong aesthetics; consumer of pop-culture with finger on the pulse of today and yesterday trends; entrepreneurial, self-starter, owner and affable.
• Excellent communicator and collaborator, able to build relationships with other teams and rally people towards a common goal.
• Proven ability to manage a large volume of work in a fast-paced environment and execute in a timely manner.
• Bachelor’s Degree preferred, MBA or Master’s Degree a plus

Additional Requirements

• This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. 
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $115,000 - $150,000

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].