Paid Media Strategist

About Sia 

Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes. 

Sia Experience is the marketing and creative pillar of Sia. We thrive at the intersection of strategy, consulting, and marketing communications. Our end-to-end solutions blend category-leading design, technology, and strategic insight to craft transformative experiences and connectivity. Our agency X consulting model is big enough to deliver, and small enough to be nimble. 

Your Impact 

• Own and execute paid media campaigns across paid search, paid social, display, video, and mobile to drive client objectives (CPA, ROAS, revenue growth, customer acquisition, and brand engagement). 
• Serve as the Paid Media subject matter expert, partnering with internal teams (strategy, creative, analytics, content, accounts) and external media partners to develop and optimize campaigns. 
• Lead full campaign lifecycle including planning, creative briefing, setup, monitoring, optimization, analysis, reporting, and client communication. 

What Success Looks Like 

• Develop and present paid media strategies that align with client business objectives across both B2B and B2C audiences. 
• Optimize campaigns across Google, Meta (Facebook/Instagram), LinkedIn, TikTok, and other platforms to achieve target KPIs. 
• Build and analyze performance reports (weekly, monthly, quarterly), identify trends, surface actionable insights, and recommend optimizations. 
• Manage budgets of $75K–$100K+ per month, ensuring accurate pacing and spend allocation across platforms. 
• Stay informed on paid media trends, attribution models, data analytics, and industry best practices to continuously improve client performance. 
• Collaborate with account leads to support client meetings and proactively address client concerns or opportunities. 

• 5+ years of paid media experience, with deep expertise across paid search and paid social platforms. 
• Proven ability to successfully optimize campaigns to meet CPA, ROAS, ROI, and other key performance goals. 
• Strong platform expertise in Google Ads, Bing Ads, Meta Ads Manager, LinkedIn, TikTok, and Google Analytics. 
• Advanced Excel skills and experience developing detailed performance reports and actionable insights. 
• Experience managing paid media strategy, planning, buying, and performance analysis within a digital agency environment. 
• Demonstrated ability to manage multiple client accounts, prioritize competing deadlines, and work cross-functionally in a fast-paced setting. 
• Strong verbal and written communication skills, with comfort presenting to both internal teams and clients. 
• Bachelor's degree in Marketing, Communications, or a related field. 

Compensation & Benefits 

We believe in supporting our team professionally and personally. Here’s a snapshot of the comprehensive benefits you’ll enjoy as part of Sia. 

Competitive Compensation 

• Annual base salary ranging between $110k - $130k, commensurate with experience and qualifications

• Annual performance based discretionary bonus 

Robust Health Coverage 

• 3 Medical plans  

• Dental and Vision  

• Life, AD&D and other voluntary insurance  

Tax-Advantaged Accounts 

• 401K retirement plan 

• 4% matching and 100% vested upon enrollment 

• Health Savings Account (HSA) 

• Flexible Spending Account (FSA)  

• Health, Dependent Care, Commuter 

Family Friendly Benefits  

• 100% paid parental leave for all new parents with eligible tenure 

• Building Healthy Families program if enrolled through Medical plan 

Time Off to Recharge 

• Generous Paid Time Off (PTO) policy 

• 9 company holidays plus 1 floating holiday  

Extras that Make Life Easier 

• College savings and student loan repayment assistance 

• Monthly cell phone stipend 

• Access to wellness programs at no cost if enrolled through Medical plan, including: 

• Gym membership reimbursement 

• LiveHealth Online virtual care 

• Personalized support from a Well-being Coach  

• Employee Assistance Program at no cost 

• Free confidential counseling and emotional support services  

• On-demand access to Emotional Well-being resources (ranging from relaxation techniques to stress management)  

Diversity, Equity, Inclusion & Belonging 

At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.  

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs. 

Office Workplace Guidelines  

Sia is committed to providing a flexible workplace environment that supports client, business, and market needs. Consultants located in our primary market office locations—New York City, Charlotte, Seattle, and San Francisco—are expected to live within a reasonable commuting distance and attend the office at least three days per week. For Consultants outside of our primary markets, we can offer more flexible in-person requirements in accordance with your location. 

Work Authorization & Sponsorship  

At this time, Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e., H1-B visa, F-1 visa (OPT), TN visa, or any other non-immigrant status).