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VP, Global Social Media Operations

SharkNinja, a global leader known for innovative lifestyle products, seeks a VP of Global Social Media Operations to lead the social media ecosystem transformation, drive strategic alignment, and harness emerging technologies across its global teams.

Skills

  • Expertise in global social media operations and transformation.
  • Strong knowledge of social ecosystem including paid, organic, influencer, UGC, and commerce.
  • Proficiency with marketing technology, social data analytics, and social platform dynamics.
  • Demonstrated leadership in multinational and matrixed organizational environments.
  • Exceptional stakeholder management and executive communication skills.
  • Ability to drive strategic thinking linked to enterprise goals and operational detail.

Responsibilities

  • Develop and refine a unified global social media framework including playbooks, workflows, KPIs, and governance.
  • Translate social media strategy into scalable, data-driven execution across paid, owned, earned, and social commerce channels.
  • Drive cross-functional alignment among creative, media, analytics, brand, influencer, customer experience, and legal teams.
  • Lead the selection, integration, and optimization of global social media technologies and tools, including AI and automation.
  • Define and execute resourcing strategies and lead training programs to build social media fluency and capability.
  • Manage social intelligence for brand safety, crisis response, and executive reporting ensuring compliance with platform policies.
  • Provide executive leadership updates on social media performance, risks, and growth opportunities.

Education

  • Bachelor’s degree required; advanced degree preferred.

Benefits

  • Competitive health insurance
  • Retirement plans
  • Paid time off
  • Employee stock purchase options
  • Wellness programs
  • Discounts on SharkNinja products
  • Robust learning and development programs
To read the complete job description, please click on the ‘Apply’ button
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CEO of SharkNinja
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Mark Barrocas
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Average salary estimate

$220000 / YEARLY (est.)
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$180000K
$260000K

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DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$180,000/yr - $260,000/yr
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
June 26, 2025

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