Senior Field Marketing Manager, U.S. Public Sector Marketing

What are we looking for?

We are looking for a dynamic and experienced public sector marketing leader to develop and execute our State, Local and Education (SLED) and Federal go-to-market strategy. The ideal candidate is a results-driven marketer who is passionate about Public Sector industry marketing,  blends high-level strategic planning with the hands-on execution required to generate measurable pipeline and establish market leadership. This person will serve as the engine for our growth in the public sector and a key partner to the sales organization.

What will you do? 

• Own the go-to-market Public Sector marketing plan 
• Define, develop and execute comprehensive marketing programs Public Sector to drive pipeline growth and customer loyalty. Integrated marketing programs may include: conferences, seminars, webinars, partner enablement, social media, direct mailer campaigns
• Align with Sales VPs and Regional Directors as the strategic marketing partner of the Public Sector sales team, ensuring tight interlock on goals and strategy.
• Identify and communicate key trends, competitive landscape, and opportunities for growth in each sub-vertical (e.g., DoD, Civilian agencies, K-12, Higher Education, State/Local government).  
• Establish programs or processes to enable customer success and support account expansion/cross-sell/upsell
• Develop and execute a channel marketing strategy to enable, engage, and drive demand with and through our key Public Sector partners
• Communicate marketing plans and campaign results effectively to sales and leadership stakeholders.
• Track program results, measuring program success, and reporting metrics via SFDC and present to the regional AVP and marketing team
• Manage and balance regional field marketing budget and spend

What skills and knowledge should you bring?

• 8+ years of B2B marketing experience, with a minimum of 5-7 years focused on the U.S. Public Sector.
• Proven success in a senior individual contributor role, responsible for both high-level strategy and hands-on execution.
• Demonstrated experience in the cybersecurity or a closely related enterprise software (SaaS) industry.
• A track record of building and executing marketing programs with and through channel partners.
• Strong, proven ability to collaborate with regional sales, marketing, and partner teams to achieve shared goals.

Why us? 

You will be joining a cutting-edge company where you will tackle extraordinary challenges and work with the very best in the industry.

• Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
• Unlimited PTO
• Industry-leading gender-neutral parental leave
• Paid Company Holidays
• Paid Sick Time
• Employee stock purchase program
• Disability and life insurance
• Employee assistance program
• Gym membership reimbursement
• Cell phone reimbursement
• Numerous company-sponsored events, including regular happy hours and team-building events