Luxury Assistant Manager - REEDS Jewelers, Mayfaire Town Center

Luxury. Innovation. Opportunity.  

At REEDS Jewelers, we believe every milestone deserves to be marked with elegance, and every moment honored with meaning. As one of the nation’s largest family-owned jewelers, we are proud to pair a rich legacy with a modern vision for the future of luxury retail. 

Our luxury locations offer an exclusive opportunity to represent some of the world’s most prestigious names in fine jewelry and timepieces. Here, exceptional client service is an art form — one built on deep product knowledge, personal relationships, and a passion for excellence. You’ll be joining a high-performing team of top industry professionals, where talent, expertise, and a shared commitment to delivering an unparalleled client experience set us apart. At REEDS, you will collaborate with some of the best in the business, continually raising the standard for luxury service and building a career with limitless potential. 

Wilmington offers historic coastal charm, a vibrant downtown, and a rapidly expanding population. Independence Mall and Mayfaire Town Center serve as key retail destinations, drawing consistent local shoppers and seasonal visitors looking for high-quality shopping experiences. Luxury sales professionals build strong client relationships in this supportive and growing market. Wilmington’s beautiful beaches, thriving arts scene, and growing business sector make it an exceptional place to build a career and enjoy an outstanding lifestyle. 

Overview 

We are seeking a results-driven, client-centric Assistant Store Manager to support the Store Manager in leading a high-performing team. This individual will play a pivotal role in shaping the client experience, building a high-performing team, and championing REEDS’ commitment to quality and service.

The Assistant Store Manager serves as an inspiring leader on the sales floor, acting as a mentor and coach while ensuring a seamless client experience and the successful day-to-day operation of the store. 

This leader must embody REEDS' core values: 

• Integrity – We live ethically and honestly in every moment and interaction. 
• Performance Excellence – We pursue success relentlessly and learn from every experience. 
• Stewardship – We honor the trust placed in us by our associates, clients, and communities. 
• Professionalism – We attract and grow exceptional talent through development and self-leadership. 
• Entrepreneurial Spirit – We embrace imagination, creativity, and forward-thinking action. 
• Team Orientation – We thrive through collaboration, shared goals, and mutual respect. 
• Passion – Our love for what we do drives extraordinary customer experiences—and makes it fun. 

Key Responsibilities  

Sales Leadership  

• Partner with the Store Manager to exceed store sales goals and KPIs through effective leadership and coaching. 
• Demonstrate strong sales presence on the floor, fostering deep client relationships and personally contributing to revenue goals. 
• Drive business growth by leveraging key product categories and promotional strategies. 
• Support the execution of client development initiatives to cultivate both new and loyal REEDS customers. 

Client Experience  

• Uphold REEDS’ standard of exceptional service at every client touchpoint. 
• Coach and inspire team members to create unforgettable, personalized shopping experiences. 
• Be a consistent presence on the sales floor to support, troubleshoot, and celebrate team success. 
• Use client feedback to improve service strategies and store experiences. 

Team Development  

• Help attract and retain top-tier talent that reflects the REEDS brand. 
• Foster a positive, goal-oriented culture by mentoring team members and providing regular coaching and feedback. 
• Champion ongoing development by encouraging participation in company training programs and performance initiatives. 
• Partner in managing performance, recognition, and professional growth within the team. 

Operational Excellence  

• Ensure smooth, efficient daily operations and uphold all company policies and standards. 
• Maintain an organized and effective back-of-house that supports store success. 
• Identify opportunities for efficiency and process improvements across all operational functions. 
• Support loss prevention, inventory control, and compliance efforts. 

Required Qualifications 

• Minimum 3 years of experience in retail, preferably within luxury, specialty, or jewelry retail. 
• Proven track record of driving sales results while delivering exceptional customer experiences. 
• Strong leadership presence with the ability to inspire, guide, and develop a team. 
• Proficient in POS systems, clienteling tools, Microsoft Office, and digital commerce platforms. 
• Availability to work a flexible schedule including evenings, weekends, and holidays.  
• High School Diploma/Equivalent 
• Must be legally eligible to work in the U.S. 
• Must be able to sit or stand for extended periods as required 

Preferred Qualifications 

• Previous coursework or certification from the Gemological Institute of America (GIA). 
• Passion for jewelry, watches, and gemology. 

Our sales team earns an hourly base pay rate and monthly commission.

REEDS Jewelers offers a comprehensive compensation program that includes health/dental/life/LTD insurance, 401k, merchandise discounts, career growth and a drug free workplace.

REEDS Jewelers is an Equal Opportunity Employer. We value the diversity of our team, and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. REEDS provides a smoke and drug-free environment.