Sr. Manager, Innovation & Activation - Cravings, PLK, US&C
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Responsibilities:
Contributes to strategic planning, implementation of brand marketing campaigns, competitive analysis and periodic reviews for the “Cravings” strategic pillar within PLK long term growth strategy.
Identifies opportunities within the market, determines what actions PLK should be taking in reaction, and what steps are necessary to carry out said actions
Develops Popeyes' “Cravings” campaigns from inception to implementation to evaluation, acting in both a strategic and executional capacity
Engage with key agency partners and drive the marketing communications processes all channels
Creates and presents in stage-gate process for new product innovation from the ideation/concept stage to product launch
Provides support to franchisees and field employees, as well as marketing and operations functions
Collaborates with various cross-functional departments such as Operations, Marketing Analytics, Insights, Media, PR, Communications, Digital, Supply Chain and Legal to manage categories, calendar and sales activations
Creates executive presentations for strategic projects in a logical and well-thought-out manner
Ensures projects are completed on time and within budget
Qualifications:
5+ years of experience in brand marketing; QSR/Foodservice/CPG a plus
Effective communicator, both written, verbal and through presentations. Articulates concepts in a clear, structured and succinct manner, adjusted for the audience
Results-driven with a bias for action and commitment to excellence. Acts with a sense of urgency
Strong collaboration skills, with experience working cross-functionally and with external partners
Excellent project management, organizational, and multitasking abilities
Analytical mindset with experience leveraging data to drive decisions and optimize performance
Previous experience with negotiation and partnership’s projects is a plus
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
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