Lifecycle Marketing Manager

Patreon is a media and community platform where over 300,000 creators give their biggest fans access to exclusive work and experiences. We offer creators a variety of ways to engage with their communities and build a lasting business including: paid memberships, free memberships, community chats, live experiences, and selling to fans directly with one-time purchases.

Ultimately our goal is simple: fund the creative class. And we're leaders in that space, with:

• $8 billion+ in revenue generated since Patreon's inception

• 60 million+ free new memberships for fans who may not be ready to pay just yet, and

• 10 million+ fans paying each month for exclusive access to creators' work and community.

We're continuing to invest heavily in building the best creator platform with the best team in the creator economy and are looking for a Lifecycle Marketing Manager to support our mission.

This role is based in New York or San Francisco and open to those who are able to be in-office 2 days per week on a hybrid work model.

About the Team

The Scaled Creator Growth team focuses on helping Patreon’s midmarket creators thrive. We drive product adoption, earnings, and retention through scalable programs, experiments, and communications—especially email. We work cross-functionally with Product, Lifecycle Marketing, and other GTM teams to make sure creators get the right support at the right time.

About the Role

As Patreon’s Mid Market Lifecycle Strategist, you’ll lead the end-to-end email and lifecycle messaging strategy for the majority of Patreon’s creators. You’ll decide what to send, when to send it, who to target—and then you’ll write the copy and launch the campaign. This role blends behavioral science, lifecycle planning, creative experimentation, and performance copywriting to help creators take meaningful actions that grow their revenue.

You’ll be responsible for:

• Developing creator personas and messaging frameworks for different types of email journeys

• Building lifecycle strategies aligned to quarterly goals, product releases, and your own insights from campaign performance

• Designing and executing onboarding, adoption, and re-engagement journeys

• Creating urgency-based messaging tactics to increase product usage and earnings

• Owning our experimentation calendar—developing hypotheses, A/B testing subject lines, CTAs, and messaging paths, and learning fast

• Building out a complete midmarket creator lifecycle and owning its end-to-end performance

You’ll cross functionally to shape how we communicate with creators at scale, and ensure your messaging strategies are tightly connected to company goals.

About You

• You’ve built and launched email campaigns from end to end: strategy, copy, segmentation, testing, and deployment

• You’re a creative problem solver with a deep understanding of behavioral science and how to apply it in messaging

• You’ve designed persona-based journeys and know how to tailor messaging to drive action across different user types

• You’re experienced with lifecycle marketing strategy—from mapping customer journeys to setting up automated flows

• You’re data-informed and results-obsessed—you design experiments, measure what matters, and iterate quickly

• You’re excited to lead and own a roadmap of lifecycle experiments that directly tie to company and creator growth goals

• You care about creators and want to help them earn more doing what they love

This is a role for someone who wants ownership, creativity, and impact—a lifecycle thinker who can execute and optimize at every stage of the journey.

About Patreon

Patreon powers creators to do what they love and get paid by the people who love what they do. Our team is passionate about making this mission and our core values come to life every day in our work. Through this work, our Patronauts:

• Put Creators First | They’re the reason we’re here. When creators win, we win.

• Build with Craft | We sign our name to every deliverable, just like the creators we serve.

• Make it Happen | We don’t quit. We learn and deliver.

• Win Together | We grow as individuals. We win as a team.

We hire talented and passionate people from different backgrounds because workplace diversity and inclusion is critical to our ability to serve creators worldwide. If you’re excited about a role but your past experience doesn’t match with every bullet point outlined above, we strongly encourage you to apply anyway. If you’re a creator at heart, are energized by our mission, and share our company values, we’d love to hear from you.

Patreon is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class. If you need a reasonable accommodation during the interview process, please let us know via email at accomodations@patreon.

Patreon offers a competitive benefits package including and not limited to salary, equity plans, healthcare, flexible time off, company holidays and recharge days, commuter benefits, lifestyle stipends, learning and development stipends, patronage, parental leave, and 401k plan with matching.

Patreon operates under a hybrid work model, where employees based in office locations are expected to come into the office two days per week, excluding sick time and paid leave. The goal of this policy is to be intentional about the in-person time we spend together to strengthen the feeling of community at Patreon. Candidates outside of our office hubs are not expected to meet the same requirements.

At Patreon, we believe in fair and transparent pay. In compliance with New York and California pay transparency laws, we are sharing the expected salary range for this role.

The posted salary range is dependent on the location and the level. This range may encompass multiple levels within the role’s job family. The final offer will be based on candidate’s experience, skills, competencies, and geographic location, aligning with the appropriate job level within Patreon’s leveling framework. For remote employees located outside CA and NY, salary may vary based on location and local market conditions.

Patreon reserves the right to modify or update compensation and benefits at any time.