Assistant Media Planner, Out of Home

THE JOB 

The Assistant Media Planner for Out of Home works closely with the Supervisors and Planners in developing and maintaining media plans, while absorbing as much media knowledge as possible about the overall business. 

Responsibilities include:  

• Assisting in the development and execution of OOH and print media plans 
• Compiling data to support the media recommendation, including running syndicated research on the consumer 
• Updating media planning documents for client use 
• Communicating and collaborating with internal planning, activation and digital teams 
• Collecting competitive research and preparing reports 
• Assisting print/OOH team with client-supplied Adobe InDesign creative files; developing filmmaker presentations on Keynote for client use 
• Assisting with the contracting of inventory and organizing proof-of-performance photos and reports 
• Conducting campaign audits through “market rides” with vendor partners 
• Developing professional relationships with media vendors 
• Participating in brainstorm sessions 
• Attending the OMG23 Media Training Program to learn: 
  • Media concepts and terminology 
  • Media fundamentals (media math, plan development, etc.) 
  • Media building blocks (TV, Radio, Print, Internet, Out-of-Home, Alternative vehicles) 
  • Presentation/writing skills 
• Attending internal/external meetings and presentations 
• Keeping abreast of industry trends through advertising and media trade journals 

YOU 

We encourage you to apply if the below describes your experience and talents: 

• College graduate with a strong interest in a media planning/digital media career  
• Relevant experience (employment or internship) in media or advertising preferred, but not required  
• Excellent communication skills both written and verbal 
• Strong quantitative (analytical and math) skills  
• Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings 
• Ability to be agile and adaptable within a quick turnaround business environment 
• Demonstrated proactive approach to problem solving and critical thinking  
• Proficiency in Excel and PowerPoint/Keynote   
• Proficiency with the Adobe Creative Suite: InDesign, Photoshop, and Illustrator is preferred 

This is a hybrid role based in Burbank, CA.

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