Senior Social Media Manager

Location: United States of America State/Province/City: California City: Santa Monica Business Unit: Store Support Centre (SSC) Time Type: Full-time

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The Senior, Social Media Manager, leads the strategy and execution of lululemon’s always-on social presence. This person is responsible for building a consistent, culturally relevant, and brand-distinct presence across our global brand channels. From setting our content pillars, setting the editorial agenda to real-time content, they will drive how lululemon shows up daily, outside of campaign moments, to inspire, engage, and grow our community. 

They will partner closely with the Global Director of Social and the Social Creative Director as well as cross-functional teams, regions, and agencies to shape an always-on strategy that balances proactive storytelling with responsive, social-first content. The ideal candidate will be deeply fluent in platform behaviors, social-first storytelling, and the role social plays in discovery, connection, and brand relevance. 

core responsibilities

• Define and lead lululemon’s global always-on social strategy in partnership with global brand, creative, and media teams, ensuring our daily social presence is consistent, engaging, and reflective of our brand voice and priorities
• Partner with regional social teams to ensure local relevance within the global always-on approach, facilitating two-way feedback and alignment across markets
• Build and maintain our editorial calendar, mapping out key cultural, seasonal, and brand moments to inform content planning and creation, in partnership with our campaign teams
• Work with creative and production teams to develop a steady drumbeat of social-first assets—balancing evergreen storytelling, platform trends, and reactive moments
• Partner with our social analyst to develop regular reporting to measure performance of always-on content, translating insights into recommendations that improve future creative and channel strategy
• Collaborate with platform partners and external agencies to identify emerging trends and innovative formats that can enhance our everyday presence
• Contribute to the evolution of lululemon’s global social function by helping establish best practices, workflows, and consistent ways of working within and outside our team
• Serve as a subject matter expert in always-on content strategy, bringing deep knowledge of social behaviors, culture, and audience expectations
• Mentor and manage team members to support with the execution of our always-on content strategy

qualifications

• 10+ years of working in social, with a specific focus on integrated brand campaigns.
• Proven experience co-creating strategies that support a brand, product, and consumer objectives.
• Aware of the latest trends and best practices in social, digital marketing, measurement, and technology.
• Relationship-building skills to work with numerous internal/external teams and partners.
• Excellent project management skills
• Proven ability to build innovative social strategies that line up with business and brand goals. 
• Experience working in a matrixed organization

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results. 
• Communicate with honesty and kindness and create the space for others to do the same. 
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure. 
• Foster connection by putting people first and building trusting relationships. 
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously. 

additional notes

Authorization to work in the US is required for this role.

compensation and benefits package 

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $130,800-$171,700 USD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans 
• Paid time off 
• Savings and retirement plan matching 
• Generous employee discount 
• Fitness & yoga classes 
• Parenthood top-up 
• Extensive catalog of development course offerings 
• People networks, mentorship programs, and leadership series (to name a few) 

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.