Sales Manager
Position Summary
We are on the hunt for a dynamic revenue leader; a sales leader to join our team. In this role you will be help drive digital sales and strategy, strategic accounts, verticals and sponsorships to maximize revenue.
What Role will you play?
This management position works in tandem with a team of Sales Managers with business development for the overall operation; specifically championing digital sales. This position reports directly to the GSM at WTNH/WCTX with a line to the GM and SVP-Group Sales to maximize scale & reach of Nexstar marketing partners.
Responsibilities and efforts include:
• Provide leadership for your own digital and broadcast sales team.
• Recruit, hire and coach a high performing sales team and hold the sales department to a high standard of performance.
• Develop and execute sales strategies which result in exceeding revenue targets in Local, Digital, New Business, Sponsorships.
• Works with Dir of Sales, Sales Managers and Strategic Sales Managers to determine inventory pricing and strategies to increase ROI on WTNH/WCTX suite of Digital and Linear products.
• Educate advertisers on performance metrics, insights, and how to achieve greater results.
• Train and collaborate with Account Executives to enhance their understanding of digital products.
• Work with 3rd party vendors to support digital initiatives including ad operations, creative, marketing services, analytics partners, contesting and email programs, lead generation, search, and others.
Desired Skill and Experience:
• Promote a winning, positive culture. Be a team player. Be resilient and consistent. Have passion for the business, the job, and helping clients to be successful.
• 3 years or more experience in sales, promotions, or marketing preferred.
• Ability to translate challenges into opportunities.
• Proficiency with WideOrbit, Comscore, Nielsen, Matrix or similar CRM as well as excel, Word and other various business and broadcast software programs.
• Ability to manage multiple projects, manages time wisely, and prioritize projects and people.
• Bachelor’s Degree in marketing, communications or similar field required.
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