Content Marketing Lead

Description

Living the vision of "Advancing the business of healthcare today for a better tomorrow," Medical Group Management Association (MGMA) works to perpetuate success throughout the healthcare industry as the premier association for professionals who lead medical practices. Since 1926, through data, people, insights, and advocacy, MGMA empowers medical group practices to innovate and create meaningful change in healthcare. We believe the future is what you make it, and we’re here to support the people who are ready to make the world a better place. Tomorrow will be remarkable because MGMA is here to help.

The Medical Group Management Association (MGMA is looking for a Content Marketing Lead to join our Denver/hybrid team.

The Content Marketing Lead will spearhead our content efforts and drive brand affinity, lead generation, and customer engagement. This role will be responsible for developing and executing a comprehensive content strategy across multiple channels, including blog, email, social media, video, audio, SEO, and more.

Requirements

 Essential Functions

• Develop and manage a comprehensive content marketing strategy aligned with overall business goals.
• Create, edit, and oversee high-quality, engaging content across various platforms (website, blog, email, social, whitepapers, case studies, video scripts, etc.).
• Collaborate with web, performance marketing, design, and sales teams to align content with key campaigns and business priorities.
• Use data and analytics to measure content effectiveness and optimize future efforts.
• Manage the editorial calendar to ensure consistent publishing and messaging.
• Lead and manage freelance writers, content creators, or agencies as needed.
• Stay current on industry trends and best practices to continuously improve content performance.
• Ensure all content maintains a consistent voice, tone, and branding.
• Ability to consistently promote, support, work, and act in a manner in support of MGMA’s mission, vision, and values.
• Other duties as required and necessary to ensure the success of the organization.

Supervisory duties

Direct supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; coaching, mentoring, and providing guidance; planning, assigning, and directing work; setting goals, appraising performance, and recognizing achievements; addressing performance or behavioral issues; and resolving employee concerns.

Knowledge, skills, and abilities

• Ability to consistently promote, support, work, and act in a manner in support of MGMA’s mission, vision, and values. 
• Exceptional writing, editing, and storytelling skills.
• Proven ability to develop content that drives engagement and conversions.
• Experience with SEO best practices and tools (e.g., SEMrush, Ahrefs, Google Analytics).
• Strong project management and organizational skills.
• Familiarity with CMS platforms (e.g., Contentful), marketing automation tools (e.g., HubSpot, Marketo), and collaboration platforms (e.g., Asana).
• Experience in working with agencies, consultants, and/or contractors to generate compelling, specialized, and highly specific content pieces. 
• Ability to think both creatively and analytically.

Education

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

Experience

• Three (3) or more years of experience in content marketing, digital marketing, editorial, or related roles. Five (5) years preferred.

An equivalent combination of education and experience may be substituted on a year-for-year basis.

 Additional Requirements/Licenses/Certifications 

• Must have reliable transportation.
• Must have a valid driver’s license.

 Working environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Work is generally performed in an indoor, professional office environment. 
• Will need to attend conferences and MGMA events in various locations around the United States on a regular basis.   
• This role routinely uses standard office equipment such as computers, phones, photocopiers, fax machines, and scanners.
• Regular, predictable attendance is required.

Physical Activities

The physical demands described here are representative of those that must be met by employees in this role, to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, employee is regularly required to successfully interact and accurately exchange information using the following suite of verbal and non-verbal communication skills critical to expressing oneself and conducting professional interactions on behalf of the business: 

• Ability to read, write, edit 
• Ability to converse, discuss, convey 
• Also includes interactive engagement with software applications, computer graphics, and the ability to conduct internet research. 

While performing the duties of this job, employee is regularly required to successfully navigate scenarios requiring the following observational abilities: 

• Ability to perceive, identify, recognize 
• Ability to detect, determine, discern, judge 
• Ability to assess, estimate, compare 

This is a largely sedentary role, so employee must be able to remain in a sedentary position while focusing for extended periods of time throughout the workday. Position also requires occasional movement inside the office to access file cabinets, printers, etc. While performing the duties of this job, employee is regularly required to successfully navigate scenarios requiring the following operational abilities: 

• Ability to operate PC/keyboard and other office productivity equipment 
• Ability to position self to traverse/navigate around typical office setting 
• Ability pull/push, lift, open/close, grasp/manipulate, transport up to 10 lbs.

Why Work for Us

MGMA prides itself on providing team members from all walks of life with an inclusive work environment and comprehensive benefits package, including medical, dental, and vision coverage, life insurance, and both short- and long-term disability. We invest in our employees' growth with a 401(k) plan featuring company match, profit-sharing, and professional development opportunities. We prioritize work-life balance through a hybrid work schedule, an employee assistance program, and a generous time off package, which includes three weeks of vacation, 80 hours of sick time, and 11 paid holidays. From a flexible spending account and on-site fitness center to volunteer opportunities and tuition assistance, MGMA is committed to giving employees a well-rounded and gratifying employment experience. 

We are an equal opportunity employer. All applicants shall be considered according to their individual qualifications, abilities, experience, and other employment standards. There will be no discrimination due to gender or gender identity, race, religion, color, national origin, ancestry, age, disability, sexual orientation, veteran/military status, or any other basis protected by applicable law. 

MGMA does not engage in immigration sponsorship. 

The application deadline is June 27, 2025. This may be extended in the event additional time is necessary to receive a sufficient number of qualified candidates. The approximate salary range for this position is $79,000 - $98,000, depending on the skills, education, and experience of the candidate.