Social Creative Specialist - Design

Be part of an amazing story.

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Social Media Creative Design Specialist will have a strong graphic design background combined with experience in social media. The Specialist will be responsible for visual effects and design assets across platforms like Meta, TikTok, Pinterest, YouTube and Snapchat. While the role involves content capture, the primary focus will be on design and ensuring polished delivery of assets that bring the brand's vision to life. The individual will collaborate closely with social creators, copywriters, and the strategy team to produce high-quality work that drives engagement and performance.  The Specialist will have a deep understanding of social media best practices and paid ad units. They will need to be proficient in Figma and asset delivery.

What You Will Do

• Design and template visually engaging ad units, feed content, and other creative assets optimized for social media platforms. 
• Develop and deliver high-quality assets that align with brand guidelines and creative best practices. 
• Leverage expertise in graphic design to enhance short-form video content, adding overlays, animations, and other design elements as needed. 
• Help establish a visual brand system for social media and ensure synergy across social media platforms.
• Assist with content capture when needed using both DSLR cameras and iPhones to ensure the highest quality assets. 
• Partner with the team during live events and shoots to ensure design requirements are considered during production. 
• Support content production during live events either on site and virtual through real-time editing, design and delivery for publishing.
• Work closely with senior social creative leaders, copywriters, and strategy teams to align on creative vision and ensure cohesive storytelling across all platforms. 
• Participate in brainstorming sessions to contribute innovative ideas for campaigns and content. 
• Stay up to date on platform-specific trends, ad units, and design requirements to create best-in-class content. 
• Optimize designs and layouts for various social media platforms, ensuring compliance with size and resolution standards. 
• Prioritize multiple projects and manage timelines efficiently to meet tight deadlines. 
• Ensure accurate and timely delivery of all assets, coordinating closely with production and design teams.   
• Adapt quickly to changing circumstances to capture spontaneous moments. 
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities. 

Skills You Will Need

• 3-5 years of experience in graphic design for social media content creation, preferably within retail, fashion, beauty or at an eCommerce brand. 
• Experience in motion graphics and animation for social media.
• Strong portfolio showcasing graphic design work for social media platforms, including ad units and short-form video content. 
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) and other relevant design tools. 
• Expertise in native editing and designing on social media platforms including Instagram and TikTok. 
• Proficient in capturing content with DSLR cameras and iPhones.
• Deep understanding of social media platforms, ad units, and best practices for design and layout. 
• A keen eye for aesthetics and detail, with a deep understanding of social media trends and best practices. 
• Familiarity with live streaming platforms and tools.
• Experience working in and delivering assets through figma. 
• Strong collaboration skills and the ability to work closely with creative teams to align on vision and execution. 
• Exceptional attention to detail, organizational skills, and the ability to manage multiple projects simultaneously. 
• Exceptional time management and multitasking abilities to handle live events and tight deadlines. 

Who You Are

• Candidates with a Bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities. 

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here. 

About Us

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives. 

Join us and help write the next chapter in our story - apply today! 

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. 

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