Senior Social Media Producer

SENIOR SOCIAL MEDIA PRODUCER, LUBETZKY FAMILY FOUNDATION  

(Full-time, Hybrid, Austin, Texas)

We are seeking a Senior Social Media Producer with both creative flair and strategic acumen to lead end-to-end social video production for Daniel Lubetzky, social entrepreneur and founder of KIND Snacks. This is a rare opportunity for a sharp, civic-minded storyteller to shape the digital voice of a leader working to replace "us vs. them" thinking with curiosity, compassion, and constructive problem-solving.

Reporting to the Chief Communications Officer (CCO), you will drive the full content lifecycle—from trend spotting and script development to directing on-camera shoots and guiding post-production—with a focus on educational, made-for-social video (Instagram Reels, YouTube, TikTok, LinkedIn). You’ll collaborate closely with Daniel, serve as the creative engine behind his daily social media presence, and mentor the Social Media Coordinator.

This role is ideal for a seasoned creative who thrives at the intersection of storytelling and strategy, knows how to translate civic and leadership content into culturally relevant formats, and can execute with both speed and soul.

KEY RESPONSIBILITIES 

Content Strategy & Planning

• Lead and own the strategic content roadmap for Daniel’s social platforms, ultimately driving growth and engagement across Daniel’s channels.
• Collaborate with Daniel and the CCO to develop a values-driven content strategy rooted in themes of leadership, business, civic engagement, and cross-partisan problem-solving.
• Identify timely trends, civic moments, and cultural conversations to fuel creative opportunities.
• Plan a forward-looking content calendar that balances evergreen topics, series arcs, and rapid-response content.
• Leverage analytics to inform data-driven choices aimed at optimizing future post performance.

Creative Development & Production Oversight

• Ideate and develop high-impact video concepts, with an emphasis on original storytelling, clear narrative arcs, and authentic delivery that reflects Daniel’s tone (introspective, curious, honest, never preachy).
• Write or co-write scripts, talking points, captions, and series treatments.
• Manage video production from concept through delivery—guiding lighting, framing, tone, and editing choices that optimize for performance and authenticity.
• Direct both remote and on-location shoots with Daniel, ensuring a comfortable, high-quality recording environment.
• Oversee editing process with outsourced vendors or in-house resources; provide precise feedback to align on voice, pace, and polish.
• Ensure all final assets are formatted and optimized for Reels, Stories, and grid, including text overlays, subtitles, music, and transitions.

Team Leadership & Collaboration

• Manage and mentor the Social Media Coordinator, helping them grow in content creation, platform management, and editorial planning.
• Collaborate across teams (Comms, Creative, external partners) to support broader storytelling objectives and ensure seamless alignment of messaging and design.

Vet and oversee a small network of freelance creatives (videographers, editors, scriptwriters) as needed.

Experience

• 5–8 years of experience in short-form content production, creative direction, or social video storytelling (Reels/TikTok/YouTube & YouTube Shorts).
• Strong portfolio demonstrating experience translating complex or civic themes into compelling, educational content.
• Proven track record of driving audience growth and engagement, ideally for a high-profile individual or brand.
• Experience managing production workflows and collaborating with high-level stakeholders.

Skills

• Creative Vision & Editorial Judgment: Exceptional ideation skills and a sharp instinct for what will land with a values-driven, intellectually curious audience.
• End-to-End Production Expertise: Proficient in shooting, editing, and packaging social-first video content.
• Strategic & Analytical Thinking: Able to balance bold creativity with performance metrics and engagement insights.
• Technical Fluency: Comfortable using tools like Adobe Premiere, Final Cut, CapCut, Canva, Meta Business Suite, and Google Drive.
• Excellent Writing Skills: Able to distill complex ideas into accessible, tight, and resonant scripts and captions.
• Calm Under Pressure: Adept at delivering high-quality work on fast timelines, especially around news cycles or campaign moments.

Personal Attributes

• Mission-Driven: Passionate about bridging divides, elevating civic discourse, and building a better future through thoughtful dialogue.
• Collaborative & Kind: Energized by working closely with others and contributing to a respectful, purpose-filled team culture.
• Detail-Oriented & Reliable: You don’t let things slip through the cracks—and you follow through with care.
• Curious & Culture-Aware: Deeply engaged with social trends, political discourse, and digital storytelling formats.

WHY JOIN US? 

• Real Impact: Help shape the public voice of a leader who’s using his platform to foster critical thinking, civic responsibility, and bridge-building.
• Creative Freedom: Lead original content development from start to finish with the support and trust of a high-performing, human-centered team.
• Growth Opportunity: As the team and content ecosystem expand, your role can evolve into creative leadership across platforms and campaigns.
• Flexible Work Culture: We are remote-friendly, with in-person collaboration days in Austin, TX.

WHAT LUBETZKY FAMILY FOUNDATION OFFERS: 

• Competitive Annual Salary: $90,000 – $120,000, commensurate with experience
• Paid Time Off: 25 days (5 sick, 20 personal)
• Insurance: Health, dental, vision, life, AD&D, short- and long-term disability
• Retirement: 401k with company match
• Flexibility: Hybrid/remote work environment
• Professional Development: Funding and support for your continued growth
• Charitable Gift-Matching Program: Support for the causes you care about
• Team Culture: Smart, ambitious, kind people committed to real change

EEO STATEMENT 

At the Lubetzky Family Foundation, we’re committed to building an inclusive, equitable workplace where everyone can thrive. We welcome candidates of all backgrounds and experiences—including those from historically marginalized communities. If you need accommodations at any point in the process, please let us know.