Director of Digital Web

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Job Posting Title:

Director of Digital Web

   

Position Type:

Professional / Unclassified

   

Department:

LSUAM OCUR - Media Relations (Todd Woodward (00086065) (Inherited))

   

Work Location:

0101B Lakeshore House

   

Pay Grade:

Professional

   

Job Description:

The Director of Digital Web leads the strategic vision, development, and ongoing enhancement of LSU’s digital presence, with a primary focus on the university's website. This position plays a key role in crafting a digital experience that immerses all audiences in what is distinctively LSU. From the vibrancy of campus life and groundbreaking undergraduate research to the unforgettable energy of Saturday nights in Death Valley, the Director ensures these moments—and the spirit behind them—come to life online. Whether it's the sights, sounds, flavors, or stories that define the Tiger lifestyle, this role is at the forefront of shaping LSU’s digital home. Working closely with the storytelling team, the Director brings LSU’s voice to life through creative, engaging, and purposeful content that reflects the university’s brand, values, and priorities. This role requires a deep understanding of digital channels, web strategy, and user behavior, as well as a passion for content creation and innovation. Serving as the digital lead across campus, the Director works daily with senior leaders to ensure the university’s web presence supports and enhances the LSU experience. The Director is expected to consistently bring fresh ideas and new approaches to the table—advancing LSU’s digital storytelling and ensuring the university website remains a dynamic and strategic asset.

Job Responsibilities:

25%: Craft and Lead the Digital Experience: Oversee the strategic direction and performance of LSU’s primary website (lsu.edu), mobile platforms, and key digital tools—including the content management system (CMS), accessibility tools, analytics dashboards, campus map, and digital forms solutions. Ensure the digital experience is seamless, accessible, and brand-aligned across all platforms. Collaborate with ITS and external vendors to ensure LSU’s digital presence remains current, secure, and user-focused.

25%: Digital Mindset and Content Creation: Lead web team members and student workers in the development and execution of web content for the LSU homepage and key landing pages. Ensure content is timely, strategic, and consistent with LSU’s branding, public relations, and marketing goals. Manage the web department’s internal processes and promote best practices that reflect a passion for digital storytelling and user engagement.

20%: Collaboration and Teamwork: Serve as a strategic partner to campus leaders and departments, assessing web needs, developing project plans, and guiding units through content migration into LSU’s central CMS. Provide training and support to campus web users and ensure all digital initiatives meet university standards for accessibility, branding, and user engagement.

20%: Data-Driven Strategy: Act as LSU’s lead digital strategist, bringing fresh ideas, forward-thinking solutions, and emerging technologies to the table, while maintaining a clear, coherent, and organized approach to cross-campus collaboration. Represent the web team in university-wide initiatives and MarComm leadership meetings to ensure the digital experience reflects and amplifies LSU’s national reputation.

10%: Other duties as assigned.

Additional Information: Ability to work extended hours, nights and weekends-including overnight-in the event of a crisis. May be required to work after hours to meet deadlines or to manage time-sensitive issues. May be required to travel at the discretion of the Vice President of Marketing & Communications.
According to PS-18, this position is deemed essential and may be required to report to campus in times of closure or emergency.

Minimum Qualifications:

Bachelor's Degree in Communications, Writing Discipline or related fields.

7 years relevant experience in writing blogs and/or writing for an online publication (newspaper, university website, or social media communications).

LSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply— a degree is not required as long as the candidate meets the required years of experience specified in the job description.

Preferred Qualifications:

Master's Degree in communications or writing discipline

10 years experience developing and/or managing websites or large scale web projects. Familiarity with trends in digital branding, marketing, and/or storytelling. Certifications in web platforms, project management, or related areas.

Advanced in the following job competencies:

• Computer Application Knowledge (HTML, CSS, Adobe Creative Suite, WordPress, CMS)
• Meeting deadlines
• Public relations practice
• Management problem solving
• Innovation
• Effective Communication
• Attention to detail
• Team management
• Strategic use of social media
• Critical thinking

   

Additional Job Description:

Special Instructions:

Director of Digital Web
Hiring Manager: Todd Woodward, Vice President
[email protected]

   

Posting Date:

June 16, 2025

   

Closing Date (Open Until Filled if No Date Specified):

October 13, 2025

  

Additional Position Information:

Background Check - An offer of employment is contingent on a satisfactory pre-employment background check.

Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!

Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University’s partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.

   

Essential Position (Y/N):

Y

   

LSU is an Equal Opportunity Employer.

   

HCM Contact Information: