Associate Brand Manager - Appliances (Temp)

Description

Who We are

John Paul Mitchell Systems (“JPMS”) is recognized worldwide for developing and marketing innovative hair and skin care products since 1980. We’ve been serving the professional beauty industry with salon-quality hair care products, styling tools and professional hair color through our family of brands including Paul Mitchell®, MITCH®, Awapuhi Wild Ginger®, Tea Tree, Paul Mitchell® Pro Tools™, Neuro®, The Demi and Color XG®. 

We were the first professional hair care company to take a stand against animal testing and continue our strong commitment to giving back, supporting a wide range of philanthropic causes both domestically and internationally. Sustainability has always been a priority, and we are committed to making our company operations climate neutral to preserve the beauty of the world around us.

About the Role 

Reporting to the Director of Marketing, Pro Tools, the Associate Brand Manager will support the Director with all Brand Activities and developments for the Professional Hair Care Brands. Help develop, create and execute all marketing plans and activities to drive brand awareness and sales growth. Work closely with internal cross functional teams to drive and implement the Brand/Category Key Initiatives, Product Introductions, Promotional Campaigns and Digital Activations. 

Our Ideal candidate lives within a commutable distance of our Santa Monica office. This is a temporary role covering for a Maternity Leave from August 22, 2025 – January 26, 2026. 

What You will Do:

• Support Brand Manager to develop the strategic brand direction, sales goals and implementation of marketing programs 
• Collaborate on product concepts and new developments, working closely with Brand Manager, NPD, sourcing team, and vendors. 
• Partner with New Product Development (NPD) to identify product gaps and opportunities. 
• Create impactful and innovative marketing programs, with a comprehensive 360 approach 
• Support Go-To-Market launch plans for New Products and Key Campaigns 
• Help create content strategy and manage all Brand assets (Photoshoots, key campaigns, branded assets, new product assets) 
• Analyze brand performance through multiple data sources and proactively develop actionable plans to drive sales 
• Support with product claims development, as necessary. Including support in claims usage strategy, claims study design and execution (i.e. protocol development, survey creation, coordination with third party agency, etc.) 
• Independently complete consumer and competitive research projects; able to synthesize data, provide digestible insights, and deliver actionable steps to support brand development 
•  Support with product testing and evaluations   
• Supports ongoing packaging updates  
• Generate sales-driving ideas and concepts to support key categories and best sellers 
• Manage and provide all cross functionals and international partners with the key branding elements and brand style guides 
• Ongoing research business/marketing/ industry trends, analyze trend information and be able to effectively anticipate the next big idea 
• Presentation of marketing initiatives to key groups, as needed  
• Participate in special events for the organization, as needed 
• Provide ad-hoc support, as needed 

Who You Are:

• Have a strong work ethic and can-do attitude, leaving a positive impression on everyone you interact with
• Collaborate seamlessly with cross-functional stakeholders, fostering a cohesive team environment
• Strong time management skills and able to act with a sense of urgency
• Highly organized, detail oriented and efficient multitasker
• Self-starter and thrives in a fast-paced environment with minimal guidance
• Comfortable wearing many hats and moving fluidly between tasks
• Utilize relevant industry jargon and terminology consistently in both verbal and written communications
• Act and propose new ideas and solutions before asked
• You are positive, upbeat, and friendly—with a can-do attitude and a knack for solving problems
• Self-described beauty enthusiast, passionate about hair care

Requirements

What You’ll Need:

Skills: 

• Strong organizational skills with a demonstrated ability to manage multiple projects through strong  prioritization and planning  
• Strong communication skills – able to clearly communicate POV and inspire confidence across cross-functional team 
• Attention to detail with strong analytical acumen 
• Actively troubleshoot and solve problems with cross-functional teams 
• Proficient in Microsoft Office Suite, including Excel, PowerPoint, and Word  

Education: 

• High school diploma or GED required

Experience: 

• 2+ years of brand marketing experience required 

Nice to haves:

Skills: 

• Experience with hair appliances product development and/or go-to-market is a plus 

Education:  

• Bachelor's degree in marketing or directly related field preferred

Experience: 

• Beauty industry experience strongly preferred 

Competitive Compensation: 

• The expected base salary range for this position is $70,000 to $75,000. The exact base salary is determined by various factors including geographic location, experience, skills, and education.

We are an Equal Opportunity Employer and take pride in a diverse environment.